Risks and Benefits of Joint Venture for Entering International Markets

PROJECT PLAN

TABLE OF CONTENTS
Topic: To identify risks and benefits of joint venture for entering international markets- A study
on Marks & Spencer........................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1: Project plan.......................................................................................................................3
Background of topic....................................................................................................................3
Aim and objectives .....................................................................................................................3
Scope and Limitations ................................................................................................................3
Resources and cost consideration................................................................................................4
Market.........................................................................................................................................4
Gantt Chart..................................................................................................................................5
Risk of proposed research ..........................................................................................................7
REFERENCES................................................................................................................................7

Topic: Risks and benefits of joint business ventures in international markets
INTRODUCTION
TASK 1: Project plan
Background of topic
Joint venture is referred as business arrangement where two or more parties agree for
pooling resources to attain particular objectives or goals. This term is not similar to agreement of
partnership due to definite end as it lays emphasis on single project or undertaking. In simple
words, it is cooperative enterprise entered into more than 2 business entities with objective of
project along with other business activity. Usually business form joint venture to combine
resources, expertise and to save money as well.
Marks & Spencer offers high quality fashion clothing as it is major British retailer which
is headquartered in Westminster, London and has expertise in clothing, home products and
luxury food products. There will be joint venture of Marks & Spencer with Reliance in India as
Joint venture.
Aim and objectives
Aims: To identify risks and benefits of joint venture for entering international markets- A study
on Marks and Spencer
Objectives:
 To determine the concept and term of joint venture.
 To articulate benefits of joint venture to enter internation markets.
 To identify challenges faced by business for global business expansion.
 To give recommendations about entering in global markets with application of joint
venture.
Scope and Limitations
Scope: In the present study, there will be representation of brief background of joint
venture with its risks and limitations and overview about Marks and Spencer which is expanding
its business overseas in Japan. In the same series, it will articulate about its aims and objective
and then limitations of study. Further, small scale research would be conducted, information
gatherings and data collection and then communicating outcome from data analysis. This
research has a great scope as the data of this research can be used by other companies which
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