Project Report on Morrisons Business

Added on -2020-02-14

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Program Leadership
Table of ContentsACTIVITY 1...................................................................................................................................1REFERENCES................................................................................................................................4
ACTIVITY 1INTRODUCTIONLeadership is that factors which help an enterprise in order to retain all their personnellike a chain. It assists firm in connecting each other to work for a common objective carried outby the firm. This project report is based on Morrison’s which is one of the leading business unitsof UK.Such business unit offers wide range of products or services to the customers ataffordable prices. In this, I am working as an assistant manager from the last two years. It willshed light on the manner in which plan can be prepared for negotiating with the stakeholders. Inaddition to this, it will also provide deeper insight about the phases of assignment considered forensuring the better management of programmes. Business strategy analysisBusiness strategy may be defined as a framework which is prepared by the businessorganization with the aim to achieve success in the highly strategic business environment. Costreduction, maximization of productivity as well as profitability through enhancement ofcustomer base is one of the main objectives of Morrison’s. In this regard, business unit can attainsuccess only when it undertakes strategic action regarding the same. For instance: With themotive to reduce the cost level and offering product or services to the customers at affordable aswell as competitive prices Morrison’s has taken decision in relation to employing highly latestand advanced techniques. This in turn enables firm to manufacture and offer products to thecustomers at cost effective prices. The rationale behind this, customers are highly price conscious in nature and prefer topurchase the products or services that offers high level of satisfaction to them. In this context,cost reduction or control strategy will assist Morrison’s in reducing wastage and controlling costto the large extent. Hence, such strategy enables firm to entice the decision making aspect ofcustomers by offering the product at suitable price. Thus, such strategy will contribute in theattainment of goals and objectives setting down by Morrison’s (Agnoletti and et.al., 2015).

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