Business Organizations and Environment in a Global Context

Business Organizations
and
Environment in a Global Context

TABLE OF CONTENTS
Table of Contents.................................................................................................................................2
INTRODUCTION................................................................................................................................3
SWOT analysis............................................................................................................................3
PESTLE ANALYSIS..................................................................................................................6
CONCLUSION....................................................................................................................................9
REFERENCES...................................................................................................................................10
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INTRODUCTION
In the present times, business organization places emphasis on operating at both global
and national level with the aim to maximize productivity as well as profitability. In this regard,
business unit requires highly strategic and competent framework for attaining success in the
overseas market. Moreover, there are several factors which highly differ from country to another.
Thus, by developing effectual framework company can get the desired level of outcome or
success. The present report is based on CACI international company which is the trading
division of Micromode Medical. It offers anti-ageing facial treatment services to the customers
and thereby attained leading position in such sector. Now, business unit is planning to start
business in new country such as Finland. Thus, report will describe the extent to which condition
and position of Finland is sound for the purpose of expansion. Besides this, it will also depicts
the internal factors that helps in making suitable decisions.
SWOT analysis
Internal environmental analysis can be conducted by the business organization through
the means of SWOT analysis. Moreover, it clearly presents the strengths, weaknesses,
opportunities and threats. By identifying all such aspects business unit can develop effectual
framework which directly contributes in the attainment of organizational goals and objectives.
Further, weaknesses also provide deeper insight to the business enterprise about the areas which
require high improvement. In addition to this, by using the strengths CACI international
company can grab the opportunities to the large extent. Along with this, by assessing the threats
level company can make suitable modification in the existing strategies and policies. In this way,
SWOT analysis is the highly effectual techniques which helps company in taking decision about
expansion more effectively and efficiently.
Strengths
 Wide distribution and sales network
 Skilled workforce
 High profitability and revenue Industry recognition (Barrier to market
Weaknesses
 Incline in taxes
 High investment in research and
development activity
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entry )
Opportunities
 Introduction of new product and
services
 Growing economic aspects
 Growing demand Focus on acquisition (SWOT analysis
of CACI international, 2016)
Threats
 Changing rules and regulations
 High cost
 Quick changes in the price level
 High interest rate
 Threat from external business risk level
 cash flows
Strengths: The above mentioned SWOT analysis presents that sales revenue and
profitability aspect of the firm is increasing with the very high pace. It is one of the main
strengths of firm because survival of the firm is highly influenced from such aspect. In the
present time, with the motive to look like young people spend more money on beauty products
and services. Along with this, quality which is maintained by CACI international resulted into
high sales and gross margin. Further, business unit has high skilled and competent workforce
who delivers high quality and effectual services to the customers (Helms and Nixon, 2010).
Moreover, in both manufacturing and service sector skills as well as efficiency level of the
personnel directly impacts the growth of firm. Hence, CACI International can convert
customer satisfaction into loyalty by delivering effective services with the helps of talented
workforce. Along with this, distribution and sales network of the company is sound to the large
extent. Further, barrier to entry is another main strengths of the firm which in turn helps in
gaining competitive edge over others. Moreover, products which are related to the beauty aspects
have high level of customer loyalty. The rationale behind this, customers do not prefer to take
risk with their skin or beauty level. Hence, by making use of all such strengths business unit can
fulfill its aims and objectives.
Weaknesses: Increasing tax aspect is one of the main weaknesses of business enterprise.
Moreover, tax which is charged by the respective government has high level of impact on the
profit margin of firm. Moreover, tax significantly reduces the net profit and thereby growth of
the firm. Along with this, it is not possible for the business organization to make proper
estimation of the tax policies introduced by the government (Valentin, 2011). Due to such
changing tax policies financial position and performance of the firm is affected in a negative
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