Effective Marketing Strategies for Hazard Identification

This assignment provides a comprehensive overview of effective marketing strategies, focusing on hazard identification skills. It references various books and journals that discuss risk assessment tools in criminal justice and forensic psychiatry, as well as research on epidemiological studies and their interpretation. The assignment also explores the use of peptide reactivity assays for skin sensitization hazard identification and risk assessment, and evaluates a multimedia tool for suicide risk assessment and management.

PROJECT RISK
MANAGEMENT
I

Table of Contents
INTRODUCTION...........................................................................................................................1
Background as per organizational context..................................................................................1
Risk Management Process..........................................................................................................2
Risk identification tools and techniques.....................................................................................3
Risk Analysis and Evaluation.....................................................................................................4
Risk Evaluation ..........................................................................................................................1
Risk Control................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................6

INTRODUCTION
Risk is the essential factor and it is need to get cope up in term to have smooth
functioning of the act Project risk management activities of the firm. Managing the risk of the
firm is one of the important function in terms to follow the task so that firm is able to coordinate
the each things effectively (Bhandari and Welker, 2016). The present report is based on the
activities of hotel Hilton, it is located in the Malaysia. This firm is taking various initiatives in
term to provide excellent services to their clients. It is global leading brand. Hence, the chosen
area of the present assignment is based on the change management procedure of the firm. This
report will be inclusive of the factors as are risk, hazard identification, policies of risk and risk
management strategies in order to conduct the safe procedure in the enterprise. In the end, report
will be inclusive of the conclusion and recommendation so that each things can be prepared
effectively. The main object behind eliminating the risk is to make sure that customers are able to
get the valuable services. In this all the activities are need to be undertaken in the effective
manner so that risk of the firm can be mitigates by taking all the activities in the expertise mode.
The main aim behind identification of risk is to gave sustainable operation of firm in market.
Background as per organizational context
The Hilton hotel is situated in Malaysia, it is the kind of exclusive business hotel chain.
They are popular for their excellent services to their customers. The one of the main objective of
this hotel is to make sure that, customer are able to get the excellent services. The mission of the
hotel is to create the brand value of the firm in the market (Douglas and Fazel, 2017). Thus, it can
be said that high standards are need to be maintain in order to provide effective and excellent
services to them. In this, way risk is need to be mitigated in order to create the environment of
trust and loyalty for the employees. In addition to this, it can be said that marketing function of
hotel Hilton of Malaysia are playing crucial role in terms to creating the awareness between the
local community. It will be inclusive of the number of the risk factors so that business can able to
run its function in the systematic and expertise mode.

Risk Management Process
The term risk management is a process which will be inclusive of factors such as
identifying, monitoring, managing potential risk to mitigate the negative impact so that each
activity can be processed in effective manner. In addition to this, it is helpful in the
implementation of decision and minimizes adverse effects of accidental losses of business.
These are the processes which will be helpful to identify risk in a firm and its need to
cope up. The change in the activities is core part and it is necessary for a firm’s sustenance in the
market for longer period. Due to this, there are varieties of risk in the firm (Elwood, 2017). This
all things are need to be managed so that firm is able to undertake business activities in
systematic manner.
The risk management process is defined in the following manner -
1. Identify Circumstances- Here it can be said that it is essential to recognize the risk
before taking steps to get this clear and mitigated. In this initial stage, risk identification
allows individuals of operation staff so that they can also become aware of the potential
problems which exist in the business enterprise (Evans, Gourio and Krane, 2016). It is the
process which is need to be taken on the repeated basis so that entity can able to perform
its activities effectively.
2. Analyse and Prioritize- In this step, once the risk is identified then it is need to be
properly analysed and proper consequences of risk are need to be priortized. Under this, it
can be said that risk identification is the constant process, it is useful in terms to have
long-term sustainability in market (Gerberick, 2016). There is a need of effective
decisions and priorities on the basis of type of risk marked. The one of the major terms is
to manage the all-important risk of the enterprise. In addition to this, the one of the major
aim is to manage the risk so that entity can perform its task in expert mode.
3. Plan and schedule- After completion of above stages, it is essential to plan risk as per
strategies, changes, plan and actions (Hopkin, 2017). The effective strategies are needed
to be formulated so that risk can be eliminated. This is needed to be done in an expertise
mode so that all activities can be carried properly.

4. Track and Report- This is the step where risks can be tracked and monitored. Risk
tracking will be inclusive of monitoring the probability, exposures, impacts and other
methods which are essential to prioritize the risk plans (Harned and Linehan, 2017). In
addition to this, Risk Reporting ensures operational staff, stakeholder and other service
managers and this all need to be aware of the risk and plans.
5. Control- In the above step, risk has been identified and proper action must be taken. The
all-controlling measures should be considered so that all things can be mitigated.
6. Monitor & Review- In this step, risk is required to be controlled and monitored so that if
there is any gap between planned and actual process than corrective action in these terms
are needed to be taken. need to be taken. This will be helpful to process business
activities in a systematic and expertise mode. This is one of the crucial steps in order to
process each activity effectively.
Risk identification tools and techniques
There is some tool and a technique which is needed to manage the risk and is defined as
follows: -
Probability and Index Risk-under this, it is one of the effective matrix which helps to identify
several risk. With the help of this, the immediate response can be given on the basis of rating of
risk. This matrix is customized as per the basic need of project. In addition to this, it can be said
that most of the firms are not having any kind of standardized matrix for the project managers
(Huisman, Tapson and Yusen, 2017).
Risk Data Quality Assessment- In this term it can be said that the change management method
in the enterprise is need to be taken as this is one of the vital concepts. In order to make it
effective, the project manager will take various initiatives so that proper action can be taken.
In this, for identifying each risk the project manager needs to determine following things as
follows-
 Availability of data
 Quality and reliability of data
 Integration of collected data
 Understanding of risk in effective mode

Perform Quantitative Risk Analysis- in this step of qualitative analysis is to evaluate
probability and impact of risk in order to perform quantitative risk.
The main objective of risk are defined in the following manner -
 To take step in order to identify risk which require urgent attention
 Identification of exposure of risk on the project management activities
 Identification of risk, which require instant attention
 To take steps to identify exposure of risk on the project.
 To recognize impact of risk in relation to objectives of project
 To take further step in relation to find out the cost and schedule services and this would
be helpful to ascertain services.
Monte Carlo Analysis- in this term it can be said that Monte Carlo Analysis is one of the
effective techniques in relation to scheduled result of project. In this way, Monte carlo analysis
will be inclusive of the following factors -
 It requires computer based program.
 To properly evaluate risk in project
 To take effective steps in order to determine the probability of the project in terms to any
of the specific date
Decision Tree- in this term it can be said that decision tree is very helpful in order to analyse
number of alternatives in one particular single time. These are the models of real situation. In
this, it can be said that decision tree is helpful in relation to consider future events in effective
mode (Jamieson, 2017).
This method is very helpful in term to have systematic operation. Hence, this kind of tools and
techniques are assistive in order to frame things in an expertise mode.
Risk Analysis and Evaluation
This is needed to be done in the expert manner so that proper conclusion of each activity
can be drawn. With a specific extreme goal to do the threat examination of the displaying plan, I
have picked PEST examination.
 Political factors: the showing design should be financially solid, as it will cost to do the
care programs. The advancing division have figured around 2500,00 USD would be
required to make the arrangement profitable. This would combine print media, web and

advancement advance and open affiliation works out. The displaying rehearses adjacent
the capital financing will help in raising the change design of the lodging.
 Social Factors: The usage of proper instrument has wound up being basic with a specific
extreme goal to spread the care as nowadays individuals will probably book rooms by
web and by examining the room rates at various objectives. (). On the off chance that the
proper course of action can't spread care in the positive way, it might affect the customers
and the market forbiddingly. Thus, it is major to have amazing advancing design set up.
 Technological Factor: Since the lifting pack has encouraged the strategy of booking the
room on the lodge's site, it is basic to keep the motivations behind eagerness of visitor
close-by their charge card honest parts secure. The website page's advance will help the
visitors in booking the room on the web at any rate the money related included are high
(Morel, Basin and Vullierme, 2016).
In addition to this, SWOT is another tool to determine risk analysis of marketing plan. It is
consists of following factors as are-
Strengths-
 The communication process can be taken in respect to the customers and the corporate
through print media so that activities can be planned out effectively.
 High quality services is the grater aspect to sustain the brand value.
 The effective marketing strategy factors are need to be taken in terms to having guest
attention in respect of high quality service.
 Direct marketing technique is need to be utilized to give data on the associations of the
living accommodations.
 Essential focus is need to be given on the publicizing through mass correspondence that is
print media and Internet.
 The proper listing of all hotels names is need in terms to major travel sites.
 There is need to have the direct involvement of the marketing head in terms to making
and leading effective activities of marketing.
 It is important to define the clear vision of positioning of hotel.

Weakness
 The advanced game plan will cost $ 250,000 which is higher.
 The lodging requires the upgrade is a touch of the rooms.
 Lame in web use
Opportunities
 With the help of enrolment in the expedia.com and hotel.com is relied on to yield extra
room evening times.
 Enlistment to pay per click is the suitable method in terms to having increment in the
online visibility. It will gather the online distinguishable quality.
 in this it can be seen that the overall positioning of the hotel is luxurious but it is need to
be in the affordable manner so that everyone can afford it.
 Is relied on to show positive outcomes
 There is need to maintain the dual level of the relationship so that each activities in the
enterprise can be conducted effectively.
Threats-
 New rivalry in the market
 Astounding Cost Hypothesis
Risk Evaluation
It is one of the methods which are helpful to provide knowledge so that professional need
to have idea that at which point there business is at the risk. It is helpful in terms to determine the
priorities of the risk so that effective measures can be taken in terms to evaluated at the primary
stage (Potter and Leka, 2017). In addition to this, risk evaluation is helpful to determine assets
which are at a high-risk level. It is the program which works as to compare the estimated risk
with the given criteria of the risk. This will be helpful in terms to determine the importance of
risk. Thus, it can be said that the evaluation of the risk is the core part to perform activities of
enterprise will be helpful in terms to operate business activities properly. In addition to this, it can
be said that at the time of analysing the firm through the investment perspective it is essential to
determine the essential factor in terms to risk. The nature and working of the risk is one of the

major factor which helps to stimulate the growth of enterprise. Thus, it can be said that it is the
process of measuring and identified the risk so that positive outcome in this relation can be
achieved.
Risk Treatment
The possible exercises for the risk treatment are: if the risk is high, one needs to
recognize the threats and measure are need to be taken so that risk can be mitigated.
Reduce: here resources are executed with particular ultimate objective to diminish danger and
moreover for capable control over the hazard (Sandström, Zurich and Tschudi-Monnet, 2017). In
this, there is a need to examine cost, time and HR recommendations. The risk treatment is
incisive of the factors as to develop the range of operation so that it will be helpful in term to
mitigate it. By this way the entity is able to properly implementing the action plans.
Trade: Here, the risk is traded from one substance to other component. There is need to Keep up
key separation from particular true objective to avoid the risk, measures and controls are put it all
so that all things can be avoided. For example, Hilton Hotel is taking measures of making and

setting up advancing arrangement so the threat of In the market can be cope up and entity can
able to survive in market for the longer period.
Risk Control
Risk control is a term that is beneficial for presenting a wide range of activities, measures
and strategies which are required to be considered by employees and management of an
organisation or company in order to reduce the risk(Warmerdam and Stevenson, 2017. This states
that risk control consist of various factors which assist in mitigating, avoiding, accepting and
transferring the risk elements as well as reduce their impact on the performance of a business. It
is important to analyse and measure the activities which are performed in order to avoid the risks
involved in a business. It is essential to measure the results once the strategies or plans are
developed and implemented so that various changes can be made if required. The inspection must
be done by the standard audits with respect to sales of rooms along with the business report
related to the organisation provided by corporate houses. This can assist in predicting the
effectiveness of the marketing plan (Sandström, Zurich and Tschudi-Monnet, 2017). It is
important to evaluate whether the goals of the marketing have been accomplished or not. The
analysis or risk control system also assist in selecting the strategies which are beneficial within
the organisation. This function is required to be adopted for determining the ways in which the
organisational activities needs to be modified with regards to the change in strategies of the
management. It helps in increasing the effectiveness and efficiency of the business functions and
performance. The risks control system of the hotel effectively shows that the cost of production
and implementing new technology is high. It needs a great effort and interest from the group of
employees to execute and implement new technology and strategies. The cost of marketing is
very high therefore it is very essential to make appropriate strategies that can be beneficial for the
business along with cost efficiency.
CONCLUSION
Based on the above report, it can be concluded that Risk is an essential factor and it is
need or be identifies in term to get smooth operational function of enterprise. Managing risk of
the firm is one of the crucial functions to follow all determined task so that firm is able to
coordinate each thing effectively. In order to have long term sustainable operation the firm need

to take initiatives to control the risk factor. Identification of Hazard is one of the element which is
need to recognized in timely manner.
The present report covered various activities such as risk management, control, analysis,
evaluation and other things which will be helpful to process business activities effectively. The
report focuses on changing methodologies of firm so that all actions are needed in an effective
manner. The present report will cover the activities as to determine the impact of change
management. The each modification is relates to risk. In this way, it is need to be identified sso
that organisation can work in proper manner. Changes in the function of the firm are needed to be
taken so that firm is capable of performing their business activities. The changes will be helpful
in order to process the activities of the firm in the systematic manner.
RECOMMENDATIONS
In light of the above report it can be concluded that Risk is the central factor and it is need to
cope up in term to have smooth working of the enterprise. . Managing the risk of the firm is one
of the b Crucial aspect in this way marketing plan will be included of the following factors as are-
As determined in the conclusion, marketing plan of the firm will be inclusive of the long
term marketing approaches.
 Commitment Program: It is essential to organise the loyalty program for the customers,
who are regular to the hotel. This step can be inclusive of the both kind of guest as are
residential and non residential. They need to offer them discounted facilities so that they
will be attractive towards the operational function of hotel. They also need to take the
initiatives in term to offer the point benefits so that entity can operate its activities in
effective manner.
 GM Blended Beverages: The general chief of the hotel need to take the steps in term to
organise cocktails for the regular customers once in the year. . This is a better than
average stage where the care about the new motel ventures can be spread. This is very
useful measure as it is helpful to aware the individuals about the programs of new hotel.
 FAM Trips: The hotel's sales team need to organise the FAM trips to the local bookers
with the help of travel and trade. It is the kind of familiarization trip. It is very helpful in
terms to gain the advantage as to create the more business. This will be attractive to the
guest of hotels.

 Booker's Social Occasion: In this it can be said that in the each quarter hotel should
organise the bookers party, it will be helpful in term to give the maximum profit to the
enterprise. It can be inclusive of the facilities as by giving the free dinner facilities or free
stay in hotel. This kind of feature can attract the customers.
 Risk evaluation for each and every outcome should be done before accomplishing any
conclusion. It is needed to address each activity so that the firm is able to determine
success in the market. The change management method is need to be taken in order to
operate the activities of the firm in the systematic manner. The risk as per the changes is
need to identified and evaluated so that firm can operate activities systematic manner.
 With the help of the proper risk management strategies all the risk can be identified and
proper effective measure in this relation are need to be taken. These are the activities
which are the core part in term to manage the operational function. The risk should be
identified and proper action towards it is need to be taken.
 There is need to undertake the proper software which will be helpful in terms to track the
performance of the organisation.
 Organisation should set up the effective legal arrangements and this is need to be clear to
all the workers of the hotel. This will be assistive in term to achieve the efficiency of the
work.
 The entity need to conducted the risk evaluation in relation to the each specific outcome.
 The risk analysis requires the proper teamwork and effective support of the managers so
that this function will be helpful in terms to lead the probability of risk. The effective
marketing strategies will be helpful in terms to conducting the proper operational
function.

REFERENCES
Books & Journals
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Douglas, T.,and Fazel, S., 2017. Risk assessment tools in criminal justice and forensic psychiatry:
the need for better data. European Psychiatry. 42. pp.134-137.
Elwood, M., 2017. Hazard Identification: Epidemiological Studies and Their Interpretation. Non‐
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Evans, C., Gourio, F. and Krane, S., 2016. Risk management for monetary policy near the zero
lower bound.Brookings Papers on Economic Activity. 2015(1). pp.141-219.
Gerberick, G.F., 2016. The use of peptide reactivity assays for skin sensitisation hazard
identification and risk assessment.Alternatives to laboratory animals: ATLA. 44(5). pp.437-
442.
Harned, M.S., and Linehan, M.M., 2017. Evaluating a multimedia tool for suicide risk
assessment and management: The Linehan Suicide Safety Net. Journal of clinical
psychology. 73(3). pp.308-318.
Hopkin, P., 2017. Fundamentals of risk management: understanding, evaluating and
implementing effective risk management. Kogan Page Publishers.
Huisman, M., Tapson, V. and Yusen, R.D., 2017. P1613Efficacy and safety outcomes of
recanalization procedures in patients with acute symptomatic pulmonary embolism:
systematic review and network meta-analysis. European Heart Journal. 38(suppl_1).
Jamieson, R., 2017. Drug-testing kits in community pharmacy.Australian Pharmacist. 36(5).
p.36.
Morel, M., Basin, B. and Vullierme, E., 2016. French national policy for flood risk management.
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Sandström, J., Zurich, M.G. and Tschudi-Monnet, F., 2017. Challenges in using markers of
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Online
Risk Treatment. 2016 [Online] Available through: <https://www.enisa.europa.eu/topics/threat-
risk-management/risk-management/current-risk/risk-management-inventory/rm-p>.