Role and Significance of Competitive Environment of Coca Cola

Assignment
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Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
INTRODUCTION OF COCA COLA.............................................................................................4
Competitive environment of business with help of Porter's five force. .....................................5
Inbound logistics, operations and outbound logistics.................................................................7
Two support activities in Porter's value chain. ...........................................................................8
Identify key value adding activities with justification. ..............................................................9
Understanding of Porter's five force analysis and Porter' value chain. ....................................10
Summarise and reflect the way business deploy information technology. ..............................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Information technology refers to the development, maintenance and use of computer
software, systems and networks (Benckendorff, Xiang and Sheldon, 2019). For an organisation,
technological advancement play very much important role to survive successfully in the
competitive business environment. Respective report is based on Coca cola which is a
carbonated soft drink manufacturer under coca cola company. Respective report is based on role
and significance of competitive environment of organisation by using Porter's five force model.
It includes the inbound logistics, operations and outbound logistics of organisation. Further it
adds two supporting activities in Porter's value chain of Coca cola. Finally, it demonstrate the
understanding of Porter's five force analysis and Value chain analysis by reflecting the way
business can deploy information technology.
MAIN BODY
INTRODUCTION OF COCA COLA
Coca Cola is Carbonated soft drink producer who marketed in whole world as a
temperance drink and patent medicine (MAANI HESSARI, N.A.S.O.N. and et.al., 2019). It
produces the concentrate then it sold to licensed coca cola bottlers in whole world. It was
invented in 19th century by John Stith Pemberton by using marketing tactics to dominate market
throughout 20th century. In 1960 firstly they acquired Minute Maid that was primary step to pace
towards the totally a beverage organisation.
Background information about organisation:
Coca cola is very much passionate about delivering their drinks in 200+ countries by using 500+
brands to reach at large no. of consumers positively. They hire employees from the very diverse
communities as 7,00,000+ personnel across company and bottling partners. For them
environment matters a lot, by acting in such a way to create a most sustainable and better shared
future. Respective organisation contribute towards making sustainable and better future for
people communities and planet. Coca Cola deals in more than 500 brands in 4100+ varieties by
focusing on reduction of sugar drinks and providing products in small packages that is very
convenient for customers in consumption. To save the environment they focus on sustainable
packaging to reduce wastage as it proved harmful for environment. Respective organisation
aimed to make the global packaging 100% eco-friendly recycled till 2030 (The Coca Cola
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Company, 2020). Coca Cola work for returning 100% water which used in making drinks as they
passionate about water balanced to improve safe drinking water in communities where it needed
most. Respective organisation are working with government on climate resilience programs to
assist the environment by reducing plastic consumption. With their action Coca cola determined
to reduce carbon footprints of “drink in your hand” by 25% by 2020. Their products are available
in very high quality and with cutting edge ingredients that are sourced as sustainable and ethical
in nature. Respective organisation on regular basis work on their business strategy to become the
most successful beverage company by giving more and more products. In Coca Cola's product
menu consist of low caloric and sugar free products in wide variety of packaging available
conveniently. In product portfolio of Coca cola includes consumer centric products as they shift
their focus from wants of consumers from what consumers actually wants. Coca Cola majorly
involved in more ethical production of products by stressing on become natural. With the help of
multifaceted approach to remain competitive in dynamic business world Coca Cola focusing on
reducing sugar and calories in their drink across their brands.
Goods and services:
The products and services of Coca Cola consist of beverages and syrups, finished
beverages which includes sparkling soft drinks, water and sports drinks, juices, dairy and plant
based drinks and tea with coffee (Bryant, 2019). The major brands work under it is sprite, Fanta,
Schweppes and Applestiser. In series of their products consist of organic tea, coconut water, grab
and go coffee as they provide large no. of choices in front of consumers. Respective organisation
invest most of their marketing dollars in creating awareness in regards of their products and
services in marketplace.
Competitive environment of business with help of Porter's five force.
Porter' five force model is very much important for an organisation to determine
competitive forces that affect an industry (Boeckl and et.al., 2019). In context of Coca Cola, to
acknowledge the competitive environment it is significant to evaluate five forces that are threat
of entry, bargaining power of suppliers, bargaining power of buyers, industry rivalry and threat
of substitute in order to build strategies and tactics.
Bargaining power of suppliers:
Respective force of competition is weak in context of Coca cola due to there are large no.
of suppliers are available in the marketplace and switching cost is low. Coca cola easily can
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