Approaches to Health Education and Planning a Health Education Campaign

PROMOTING
HEALTH
EDUCATION
1

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1 ............................................................................................................................................3
a) Explain three different approaches to health education.....................................................3
b) Explain how to plan a small-scale health education campaign relevant to local or national
health strategies......................................................................................................................4
c) Assess how the social context may influence the ability of health education campaigns to
change behaviour in relation to health....................................................................................4
TASK 2............................................................................................................................................4
a) To design............................................................................................................................4
b) Produce resources for the campaign..................................................................................5
c) Implement the campaign....................................................................................................6
TASK 3 ...........................................................................................................................................6
a) Explain ethical issues involved in the health education campaign....................................6
b) Discuss how ethical issues that arose were addressed.......................................................6
TASK 4............................................................................................................................................7
a) Explore a recent national health education campaign........................................................7
b)Explain two models of behaviour change that have been used in the recent national health
education campaigns..............................................................................................................7
c) Justify the proposed approaches and methods in their health education campaign, relating
them to models of behaviour change......................................................................................8
d) Make recommendations for improving their health education campaign..........................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
2

INTRODUCTION
Health education can be refer to as education which is basically designed for individuals
to provide them knowledge about health. As health is a central element for human well-being
and happiness because it makes a crucial contribution to economic progress of the country. Thus
it is important to teach individuals regarding mental, physical, social and emotional health. It
encourage students to enhance and maintain their health conditions, eliminate risky behaviours
and prevent diseases (Galiatsatos and Hale, 2016). The following report is going to cover various
approaches to health education. Furthermore, it will focus on development of a health education
campaign. At last, different ethical issues involved in the health education campaign will be
evidence.
TASK1
a) Explain three different approaches to health education.
Health education is basically a domain of health promotion which contributes to educate
people about good health by giving valuable advice and enhancing their knowledge, skills and
affirmative attitudes towards health. There are many approaches of health education. Three of
them are discussed here.
Social marketing approach
It is an approach for utilizing commercial marketing tools and concepts in programs that
are developed to determine person's behaviour in order to enhance their well-being in a society.
Thus, it is generally a way to promote health by means of psychological marketing.
Role of mass media
It is an effective approach as it helps care workers to induce target audience for adapting
new behaviours and to provide them crucial information by means of radio or television. The
particular approach helps to keep the population up to date regarding various immunization
campaigns occurring in their areas (Park and Lee, 2016).
Community approach
3