The purpose of this report is to promote Adventure Tours Australia, the tourism and travel company to increase visitors and influence the Europeans and American visitors to undertake the offers and facilities provided by the business organization. It identifies the target market for its promotional campaign, the communication objectives have been determines. Further, it analyzes the level of competition in the tourism industry. It determines the key performance indicators to measure and monitor the results and prepares a budget for the business organization. Lastly, it summarizes the points and concludes the report.