Promotion Campaign for Adventure Tours Australia

Running head: PROMOTION CAMPAIGN
PROMOTION CAMPAIGN
Student’s Name
University Name
Author note

1
PROMOTION CAMPAIGN
Ms. Gillian Monahan
General Manager
Adventure Tours Australia
Level 7/567 Collins St, Melbourne VIC 3000, Australia
Telephone no: xxx xxx xxx
Email: xxxxxxx
Website: https://www.adventuretours.com.au/
Dear Ms Gillian,
It is to inform you, that a report of promotional campaign has been completed for Adventure
Tours Australia as per your request with new target market segmentation.
I have extensively researched to identify that Europeans and Americans are the new target
market as there is an increase in the rate of tourists from the above mentioned places. Therefore,
Adventure Tours Australia needs to consider increasing its social media visibility and enhance its
presence on the social media sites. The social media campaign has been considered as it is cost
effective and highly responsive in the today’s business scenario.
Thank you for giving me this opportunity to prepare this report.
Sincerely,
xxx

2
PROMOTION CAMPAIGN
Executive summary
The purpose of this report is to promote Adventure Tours Australia, the tourism and travel
company to increase visitors and influence the Europeans and American visitors to undertake the
offers and facilities provided by the business organization. Holiday and leisure is the main
motivation of these tourists and visitors. Australia is surrounded with beautiful beaches,
untouched natural beauty and the rich heritage and culture of the country. Adventure Tours
Australia offers tourism guides and experts with full knowledge about the country to guide the
tourists. It identifies the target market for its promotional campaign, the communication
objectives have been determines. Further, it analyzes the level of competition in the tourism
industry. It determines the key performance indicators to measure and monitor the results and
prepares a budget for the business organization. Lastly, it summarizes the points and concludes
the report.

3
PROMOTION CAMPAIGN
Table of Contents
1. Introduction..................................................................................................................................4
2. Company Background.................................................................................................................4
3. Strategies for promotional campaign...........................................................................................5
4. Target market...............................................................................................................................7
5. Communication strategies...........................................................................................................8
6. Prevailing competition in the market...........................................................................................8
7. Communication channels.............................................................................................................9
8. Key performance indicators.......................................................................................................10
9. Promotional budget....................................................................................................................10
10. Conclusion...............................................................................................................................11
References......................................................................................................................................13
Appendices....................................................................................................................................16