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Promotion Integrated Marketing Communication

   

Added on  2020-06-04

1 Pages964 Words41 Views
An integrated promotional campaign is one in which large number ofactivities are used to provide the accurate information to target number ofusers. By this method, message reach to large number of extent throughwhich chances of growth get expands. Thomas cook wants to execute aplan in 2018 which is summer holiday plan under which company is goingto provide a range of packages to their users. In this various number ofservices and 3 days 3 nights’ package is given and a trip will go toMorocco and Egypt. The main motive of this promotion campaign is toincrease the general people affair towards travel and tourism sector. Forthis management presented their advertisement over at social media,newspaper etc. Target of this camp is to gather large personalities at singleplatform and through this business also get expand.Thomas cook can integrate their workingoperation with many other organisationswhich support them most. At the time forarranging a package for Morocco andEgypt in year 2018 company first have toanalyse all such things which areunfavourable to them and then adoptappropriate strategy for this. Companyfind that by joining their work with othercompanies or business entities, theirchances of sustainability are high.INTRODUCTIONIntegrated means to combine all elementsand factors and then work together forachieving a common concern.Management have to use appropriate stepsthrough which they can sustain at marketfor long term. This lead to increase theprofit generation capacity of a companymore and more. For creating an awareness about their packages forsummer 2018, company have to use various methodsthrough which they can easily provide properknowledge about that to them. Promotion mix means topromote a certain thing to target number of users. It isone of a best method which enable them tocommunicate proper information to target number ofusers:1. Advertising: This method helps in presenting theidea through different mediums. This also get donethrough print media etc. Thomas cook can use thisapproach for creating an awareness to general public. 2. Public relation: Management have to form arelation with general users through which they canprovide a better information for that. Thomas cook canhave done this by using personal interaction conceptwiththeirconsumers.3. Personal selling: As per this technique in which information getpresented by using personal interaction methods. Some of the example ofpersonal selling are conferences, presentation etc. Thomas cook can use thisapproach but it is quite costly. If firm can use this approach they can coversuch money easily.MARKETING IN TRAVEL AND TOURISMTASK 4
Promotion Integrated Marketing Communication_1

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