Personal selling: Make a separate processunder which personal selling concept will takeplace. Through this Thomson can provide adoor to door facility in providing informationalong with personal call by developing aseparate process in call centres as well.Advertising: Thomson have to advertiseabout their packages at vast level by integratethe social media as well. Along with this,newspaper advertisements etc. are otherfactors which enable them in transferinformation. For creating an awareness abouttheir packages for summer 2018, various toolshave to take in account so that properinformation can be deliver to target users.Promotion mix means to promote a certainthing to target number of users. For ascertain such targets, management have to integrate their workwith others and manage all flow of operations effectively.Integrated promotional campaign enables an entity to make theirdata available to target number of respondents. All necessaryinformation will get deliver to target number of people in aneffective manner so that chances of procurement rises. Thomsonwants to launch a plan for the year 2018 which emphasis a trip toEgypt with a package of 3 days and 3 nights. The main motive ofthis promotion campaign is to increase the general people affairtowards travel and tourism sector. For this management presentedtheir advertisement over at social media, newspaper etc. Thomson integrate their working with others so that they deal withvarious situation properly. At the time for arranging a package forMorocco and Egypt in year 2018, it is essential to determine threatsand then manage flow according to time frame. MARKETING IN TRAVEL AND TOURISMPROMOTIONAL ACTIVITIES Integration is an essential tool which used to combine all relatedactivities in an adequate manner by using appropriate integrated steps,an organisation become able to deal with various situations properly.Hence, for generating more and more profit, integrated promotiontechniques are helpful consideration.INTRODUCTION
Found this document preview useful?
Promotion Integrated Marketing Communicationlg...
marketing in travel and tourismlg...
Assignment - Social Media Marketing | Thomas Cooklg...
Travel and Tourism Management in Turkey and Spainlg...