This article discusses the critical evaluation of loyalty schemes in the fashion industry, with a focus on Louis Vuitton's customer loyalty scheme. It also provides insights on the frozen food category, with a comparison of Dr. Oetker Pizza and Tesco. Recommended promotional techniques for both companies are also discussed.

Discover loyalty schemes in fashion and frozen food insights. Get promotion tips for Dr. Oetker Pizza and Tesco on Desklib.

Promotional Direct & Relationship Marketing | Desklib

Promotional Direct & Relationship Marketing for Desklib

MS Thesis

University of the Philippines System

Macro and microenvironment of the fashion retail brand, Michael Kors

Marketing

Data Science and Big Data

Effects of Counterfeit Products on Original Product Brand Image : Case Study

Dissertation

This document provides an overview of the marketing essentials of Gucci, a leading fashion brand. It discusses Gucci's marketing mix, including its product, price, place, and promotion strategies. It also includes a SWOT analysis of Gucci and a marketing plan with SMART objectives and budget. The document highlights the importance of marketing in achieving business goals and the need for effective monitoring of marketing activities.

Leadership Management

Marketing Essentials: Gucci Marketing Mix, SWOT Analysis, and Marketing Plan

Research Project Assignment - Influence of Customer Service on Customer and Business

This report provides a comparison between the marketing strategies of both the companies. It analyses the personalisation strategies, marketing communication strategies, leveraging secondary brand association strategy, and brand architecture strategy of both the companies and analyse the market situation of these two popular brands of Australia.

Languages and Culture

Comparison of Marketing Strategies of David Jones and Myer

This report maps the customer's digital journey when making a purchase through Myer’s website for footwear department. It critically discusses how the brand uses different e-marketing channels or tools in each step of the journey and recommends other useful e-marketing tools that the brand could use to make the online purchase journey more rewarding.

Promotional Direct & Relationship Marketing for Desklib

Macro and microenvironment of the fashion retail brand, Michael Korslg...

Effects of Counterfeit Products on Original Product Brand Image : Case Studylg...

Marketing Essentials: Gucci Marketing Mix, SWOT Analysis, and Marketing Planlg...

Research Project Assignment - Influence of Customer Service on Customer and Businesslg...

Comparison of Marketing Strategies of David Jones and Myerlg...

Mapping Consumer Digital Journey for Myer's Footwear Departmentlg...

Macro and microenvironment of the fashion retail brand, Michael Kors

Effects of Counterfeit Products on Original Product Brand Image : Case Study

Marketing Essentials: Gucci Marketing Mix, SWOT Analysis, and Marketing Plan

Research Project Assignment - Influence of Customer Service on Customer and Business

Comparison of Marketing Strategies of David Jones and Myer

Mapping Consumer Digital Journey for Myer's Footwear Department