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Promotional Mix Theory to Improve Business

Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour. Discuss the factors that determine competitive advantage within organisations. Explain key theories, concepts and models underpinning business communication to create effective communications. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace.

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Added on  2020-06-04

Promotional Mix Theory to Improve Business

Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour. Discuss the factors that determine competitive advantage within organisations. Explain key theories, concepts and models underpinning business communication to create effective communications. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace.

   Added on 2020-06-04

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Promotional Mix Theory to Improve Business_1
1)Promotional Mix theoryTo improve the business growth Addison Lee car service decided to launch new car service.So to attract the customers from the new service, mentioned company trying to follow thepromotion mix theory in their business structure(Charts, 2016). Promotional theory includesall marketing promotion activities, advertising, sales promotion and public relation. Thistheory helps marketer to promote the new product all over the world. Promotional mix theoryincludes following factorsAdvertising: this process includes promotion of ideas, goods and services. Marketercan use different ways to advertise their product such as television, radio, direct mail,mobile apps etc.Personal selling: this process of promotional mix theory include sales presentations,sales meetings, sales trainings etc.Sales promotional: this process is used to increase customer demand, stimulate marketdemand etc. apart from this sales promotion is also used to improve productavailability. Public relation: this process includes free publicity.2)Roel of promotional mix theory in addison leeAddison Lee car service following promotional mix theory to promote their new product and services Organisation makes effective plan for establish theory in their business structure. Mentioned corporation will promote their new product and car services on social media such as Facebook, twitter etc(Smith and Zook, 2016). Apart from this they will also use TV advertisement, radio, FM etc. for promote their product.3)Target audienceTo grow the Addison Lee car service business targeting a younger demographic of 16 – 25-year old. Mentioned organisation decided to launch a new product according to the need anddesire of young generation. Addison lee trying to attract young people to increase thebusiness growth in effective manner(Armstrong and et.al.,2015). They are attracting collegestudents more by their new services and product. Mentioned organisation focuses on thecustomer satisfaction level because customer's satisfaction is the success key of any business.So to satisfy the customers cited corporation providing the new product according tocustomers desire and interest.
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4)An outline of the chosen channel Addison lee using digital marketing to promote their new services. Cited firm focused onSEO process to promote the business all over the world. SEO is the process of optimizing thecontent and website so that pages appear at the top of a search engine.This process helps Addison lee to attract the customers. SEO improves the productivity andbenefits of business(Babiuk and et.al., 2015). Apart from this cited firm using social mediafor advertising of its business. Social media such as Facebook, twitter and Instagram areplays huger role to attract the customers towards the corporation. 5)Communication key messageKey messages plays huge role in the success of administration. It includes main points ofinformation that Addison lee want their audience to hear, understand and remember. Keymessages are important because they work as the foundation of firm's branding andmarketing efforts(Guide, 2016). Key messages are useful because they can be controlledalways whereas communication can not be always controlled. Key messages are useful incited business because it helps the organisation in following wayskey message define the important informationit ensures the stability, continuity, and accuracy in business environmenthelps the administration to get success and to achieve the targetstay focused and controlled when speaking wit the media and stakeholders6)AIDA marketing theoryAIDA marketing theory explain how an advertisement or marketing communication messageact and affect user in brand choice. This theory includes various factors such as attention,interest, desire and action. This theory helps Addison lee to achieve the target. As the worldof advertising becomes more and more competitive. Attention: Addison lee will attract their customers and client from providing the best picturesand image(Dichter, 2014). Customer attention is very important for the growth of business.To attract the customer mentioned company will promote their products on social media andwebsites with the different and attractive pictures.Interest: the next step for organisation is to maintain the customer's interest in product orservice to grow the business. So to maintain the business growth, cited organisation must follow the AIDS marketingtheory. Cited firm can attract the customers by different style of advertising apart from this
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