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Marketing Communication Assignment: Addison Lee

   

Added on  2020-06-06

6 Pages1207 Words104 Views
Marketing and Communications

Table of ContentsPART TWO.....................................................................................................................................11. Promotional mix.................................................................................................................12. Use of Promotion mix theory.............................................................................................13. Target audience..................................................................................................................14. Chosen channel and Justification.......................................................................................15. Explanation of Key message..............................................................................................26. Use of AIDA in attaining Addison Lee objective..............................................................27. Collection of feedbacks......................................................................................................3PART ONE......................................................................................................................................3REFERENCES................................................................................................................................4

PART TWO1. Promotional mixPromotional mix is the part of marketing mix, it has four elements i.e. public relation,advertising, sales promotion, direct marketing and personal selling. These tools are adopted bycompany like Addison Lee so they can communicate with their target market in an effective way.They support an organisation in increasing their sales (Schultz and Malthouse, 2017). Promotionmix is basically the part of 7 Ps of marketing mix. If cited enterprise use these techniques inproper way then they can easily grow with a rate of 3% by June 2018. Advertisements are thepaid form of communication, it is done through T.V and radio channels, social media etc. 2. Use of Promotion mix theoryPromotion mix is a blend of various variables of promotions which help an organisation inmoving forward toward their goals (Leitch and Leitch, 2017). The tools of promotion mix playcrucial role in convincing potential customers. They provide significant knowledge about theproduct, services or the offers that is given by the company. Their main aim is to enhance thesale of the organisation and they try to attain this goal by understanding and giving customers''what they want''. 3. Target audiencePromotion mix will be focused on younger generation i.e. 16-25 age. Younger generation isimportant for any organisation because they have significant share in the market. Young peopleare considered as the future of this world so if they are happy with a company then the businessof that firm will also move in forward direction. Young people like to use private transportationinstead of public so they are happy with the new offers and services of the Addison Lee (Bruni,Cassia and Magno, 2017). They can connect with the company in better way by understandingtheir policies and plans. 4. Chosen channel and JustificationAdvertising will be appropriate channel for targeting younger generation. They are very activeon social media, if most of the funds will be spend on promotion of the company and its newoffers then customers may get convince to use this service for at-least one time. The importanceof T.V advertisement in continuously increasing, showing add in prime time can assist citedcompany in buying a space in the mind of potential customers. Advertisements can be bit1

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