Promotional Plan

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Added on 2022/12/03

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AI Summary

This document discusses the development of a promotional plan for a cafe called Diet Fit. It covers topics such as consumer behavior, communication process, regulation of promotion, role of advertising and branding, current trends in advertising and promotion, understanding buyer behavior, and benefits of relationship marketing. The document also includes a measurable objective, target audience, creative strategy, barriers to implementation, recommendations, and measuring the effectiveness of the campaign.

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Promotional Plan

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