THE PROPOSAL ESSAY

Running head: PROPOSAL ESSAY
PROPOSAL ESSAY
Name of the Student:
Name of the University:
Author’s Note:

2PROPOSAL ESSAY
There is a debate going on around the advantages that people get in their shopping through
online shops or the brick and mortar outlets. However, there are different opinions put forward
by different people over this aspect. The online channels are reducing the demand of the offline
or the brick or mortar stores. It can be said that to survive in the modern-day competitive market
the retail grocery chains have to opt for a semi online and semi brick and mortar system that is
they will have to opt for the Omnichannel system.
In this modern-day scenario, all the individuals are looking for comfort in their day to day lives.
All of them have a very busy schedule. To balance their professional and their personal lives,
they must always get their shopping done in a very easy and convenient way (Amankwah-
Amoah, 2017). It is for this reason that the customers are looking for online shopping systems as
they get the catalogs for checking the products that are available and also they are looking for
some discounts and others.
It is for this reason that the popularity of the online stores is increasing., people can carry on
shopping at any point of time and also collect the goods at their desired time and location. For
example, Amazon has become one of the major online stores that are used by many customers on
a day to day basis. However, it is also said that customers shopping mainly for groceries usually
like traditional stores like Aldi. However, they often face the issue of standing on a very long
line and also the speed at the checkout process. It is due to all these reasons that many of the
customers are switching over to the online stores (Weisbaum, 2020).
Due to all these mixed reactions, the retail stores must try to opt for the omnichannel system.
This will enable them to use the mixed system where they can retain the features of both their
online and also their brick and mortar stores. Aldi is trying to use many different technological