Role of Employee Motivation in Organizational Performance: A Case of Woolworth

This research evaluates the role of employee motivation in organizational performance with respect to Woolworths limited. It includes a CATWOE analysis, research proposal, literature review, and data analysis.

Running head: PSYCHOLOGY
Evaluate the role of employee motivation in the organizational performance, a case of
Woolworth

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Abstract
The main objective of this research is to assess role of employee motivation on organization
performance with respect to Woolworths limited. Part 1 of the report demonstrates the Catwoe
model that is used for addressing the business issues. For Catwoe analysis, different factors are
considered such as organizational background, organizational issues, internal or external issues,
stakeholders and its interest as well as, project benefits. Along with this, in the second part, a
research proposal is discussed where; different factors are considered such as introduction,
literature review, research methodology, and Gantt chart.

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Table of Contents
Abstract.......................................................................................................................................................2
Part A:.........................................................................................................................................................4
Rich Picture.................................................................................................................................................4
CATWOE Model........................................................................................................................................4
Organization background.........................................................................................................................4
Internal and external issues......................................................................................................................5
Key stakeholders.....................................................................................................................................7
Stakeholder’s interest..............................................................................................................................7
Project benefits........................................................................................................................................8
Part B:.........................................................................................................................................................8
Introduction.............................................................................................................................................8
Literature review.....................................................................................................................................9
Sampling, population.............................................................................................................................12
Data analysis purpose............................................................................................................................12
Dissertation structure.............................................................................................................................12
Gantt chart.............................................................................................................................................13
References.................................................................................................................................................14

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Part A:
Rich Picture
CATWOE Model
The CATWOE analysis is practiced for solving and identifying the business issue that entails the
multiple as well as, conflicting interests. Through entailing all standpoints and perspectives, it
provides the ethical structure to solve the problem. Along with this, the CATWOE assessment is
created on the existing system and procedure at the workplace (Cheema, et. al., 2015).
Organization background
Woolworths is a top most supermarket within Australian nation. It operates with approximate
995 stores in across country. It has recruited about 1115.000 employees within its stores and
distribution stores to offer range, quality facilities as well as, convinces consumers. The mission

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of an organization is to provide the best in value, quality, and convenience for consumers
(Woolworths, 2019).
Organizational issue
In the existing era, employees play significant role in attainment of an organizational project
within minimum time. Under retail industry, motivation of employees is improved that has
directly influenced the productivity of organization. It is evaluated that impact of workforces is
improved as per my last era in retail industry that can directly influence productivity of an
organization of Woolworths. It is evaluated that the effect of employees has improved as
compared to last year in retail industry that may directly influence performance of an
organization (Castanheira, 2016).
It is identified that motivation can provide their best involvement for enhancement of team
management and financial gained. An organization can understand the requirement of
workforces and uses the motivational technique to enhance the performance of an organization.
Along with this, the organization requires deeply assessment of role of motivation in improving
performance of an organisation (Cravens, et. al., 2015).
Internal and external issues
Internal issues
Leadership
The leadership issue is faced by an organization that directly affects its performance. Leadership
is defined as an individual within an organization that creates all major decision about budget,
financing, human resources, and financing. Corporations with well-built leadership should have
comprehensible vision regarding outlook, plan regarding ways to attain their goals as well as,
experimental method to measure the achievement. They have created variety of management

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structure, which makes competent to workforces to experience empowered whereas,
accomplishing the sales goals and production. Moreover, weak leadership could be considered as
a boat without a control that has no supervision and could create risk of sinking. Along with this,
leaders that have a lack of well-built vision as well as, who is incapable of adequately manage
their team would find it complex for attaining their goals (Del Alonso-Almeida, et. al., 2015).
Employees
An employee is another internal issue that an organization faces at the workplace. It is addressed
that strong businesses have motivated employees that comprehend the expectation of
management and are given the techniques, support, training as well as, support to not only attain
those prospect but also go beyond them (Kazimoto, 2016). A manager should make sure that
they are in constant interaction with the workforces and any issues or dissatisfaction should be
dealt in a specified time. While workforces feel values as well as rewarded then they would go
above and beyond for keeping the higher organizational standard (Karatepe, and Aga, 2016).
External issues
Competitors
There are other corporations in an industry that sell the same products and services unless
inventing something unique. Hence, the company should be aware of the competition as well as,
what it is performing into the marketplace. It may also use that data for distinguishing me in as
many ways as possible. Although, an organization cannot control the performance of the
competitor, it can address the areas for weakness in marketing and practice that to my benefit
(May-Chiun, et. al., 2015).
Customers

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Consumers are unpredictable and crumbling, and when he thinks it has got their trustworthiness,
they can shift towards next big things. A company cannot control behavior of consumers
however he can study it as well as, learn regarding the ways for adapting the changes that can
affect the sales. While a consumer shows that they want something that company is not offering,
then the company needs to listen to them and initiate to provide offers that they are asking for
before competitor do something (Pongpearchan, 2016).
Key stakeholders
Employees
Workforces are an essential part of an organization hence they are particularly engaged as a
stakeholder. Workforces who are highly invested perform a good job to represent the company,
and they act as relationships with the customers, whose level of engagement is like for growing
(Pradhan, et. al., 2017).
Customers
Satisfied consumers want the business to get success. When products or services create a
difference in their lives then, they are likely for thinking and acting like stakeholders and they
would provide ideas, supports, and referrals. They are also invested in the capacity to continue
the operation and they may see themselves as a partner (Siengthai and Pila-Ngarm, 2016).
Suppliers
Business relies on its suppliers and that depends on the business. While, the well-being of an
organization and suppliers are closely intertwined, suppliers are more likely to come through for
business at critical times like permitting additional time for paying when cash flow is tight (Soto-
Acosta, et. al., 2016).
Stakeholder’s interest

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Customers:
Customers have interested in the product and they are directly affected through products and
services of the business.
Employees:
Workforces have interested in their job security and income.
Suppliers and vendors:
Suppliers have interested in the revenues as well as, the safety of the business (von Bonsdorff, et.
al., 2015).
Project benefits
This project is beneficial for academicians to comprehend impact regarding employee motivation
on performance of organization. Furthermore, it is also significant for readers to increase their
knowledge about employee motivation and organizational performance. Moreover, it is
advantageous for practitioners to understand the strategy to improve organizational performance
by motivating the employees (Pradhan, et. al., 2017).
Part B:
Description
Introduction
Reason for conducting research
Woolworths is facing the issues of declining organizational performance hence this investigation
is conducted to comprehend role of employee motivation in the context of organization
performance. As, this research would be beneficial for improving organizational performance
(Pongpearchan, 2016).
Aim and objectives

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The aim of this research is to assess role of employee motivation on organizational performance
with reference to Woolworths limited. Following objectives will be practiced to attain aim of
investigation:
RO1: To explore conceptual knowledge about employee motivation and organizational
performance
RO2: To address role of employee motivation on organizational performance in the context of
Woolworths Limited, Australia
RO3: To recommend strategy to enhance employee motivation in organizational performance
with respect to Woolworths limited, Australia
Research questions
The given questions will be responded by a literature review:
RQ1: What could be conceptual understanding about employee motivation and organizational
performance?
RQ2: What is role of workforce’s motivation on organizational performance in case of
Woolworths Limited, Australia?
RQ3: What are the strategies to improve employee motivation in organizational performance
with respect to Woolworths limited, Australia?
Literature review
RO1: To explore conceptual knowledge about employee motivation and organizational
performance
As per view of May-Chiun et al. (2015), employee motivation is extent regarding creativity,
energy as well as, commitment, which a workforces wish to get in their employments.
Additionally, the company can address the strategy for motivating the employees whether the

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economy is growing or shrinking. It is a management concern. Along with this, competing
theories emphasize on involvement and incentives of employees. In addition, workforce
motivation is a concept in the workplace, which leads to organizational performance. Managers
can motivate the workforces on a regular basis.
In contrast to this, Kazimoto (2016) stated that organizational performance management
processes to make sure that company resources are sufficiently implemented to seek the goals of
an organization. The aspect of performance management entails the practices, which ensures that
objectives could be consistently being accomplished in a vital manner. Along with this,
performance management can focus on the employees, procedures, organizational performance,
and departments for creating the products with services as well as, other fields.
RO2: To address role of employee motivation on organizational performance with
reference to Woolworths Limited, Australia
As per the view of Pradhan et al. (2017), the efficiency of workforces is not only depended on
their competencies as well as, qualifications. For obtaining positive results, workforces should
create a good balance between the competencies for attaining targeted tasks as well as, readiness
for achieving the objectives. This kind of equilibrium can lead to increased productivity and
enhancing efficiency. Workforces are recruited at the workplace with the purpose of hard work
as well as performing the good task. Managers can work to avoid the de-motivation among
employees.
On the other side, Siengthai and Pila-Ngarm (2016) illustrated that insufficient motivation
develops a negative working environment for workforces. Therefore, management can send the
survey as well as, obtain the feedback through employees for resolving the issue that they could
face. In addition, management could post the positive reference as well as, picture through

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courier and also arrange the coffee machine that could be visible as well as, which provides
maximum foot traffic hence others could comprehend.
RO3: To recommend strategy to enhance employee motivation in organizational
performance with respect to Woolworths limited, Australia
According to Karatepe and Aga (2016), company can offer more responsibility to workforce and
decision-making ability for controlling over task to which, they are supposed to be responsible
and effective training to them for performing those responsibilities. Hence, feeling regarding
annoyance is gaining whereas they do not have the assets for obtaining task. Moreover, energy
could be unfocused through self-protection for achievement of tasks.
In opposed to this, Cravens et al. (2015) evaluated that reinforcement could be motivating factor,
which could motivate the workforces. Moreover, there are different types of reinforcement such
as positive and negative reinforcement. In such a manner, positive reinforcement could be
practicing the precious rewards for improving productivity and morale like pay raises,
achievement rewards, promotions as well as, communication pay raises. Another positive factor
is performance-based bonuses and achievement rewards. In contrast to this, negative
reinforcement is utilizing the negative tool for achieving the desired results such as verbal as
well as, written warnings, reviews of bad performance, as well as, decline in pay as well as,
dismissal warning.
Research methodology
Under this research, a mixed research method will be implemented by research scholar since it
entails features with respect to both qualitative as well as, quantitative research design. In this
manner, qualitative research design could be advantageous to create an academic comprehending
about research issues by using a literature review. The quantitative research design is significant

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for creating statistical facts and figures about the research concerns by using a survey through a
questionnaire (Pongpearchan, 2016).
Sampling, population
In this research, probability sampling technique would be used for choosing sample through
large amount of populations. Furthermore, simple random probability sampling method will be
utilized for random selection of respondents. It will be advantageous to reduce biasness through
investigation. Population for this research would be the retail industry and sample for this
research would be Woolworths limited. Furthermore, 150 employees would be chosen as a
sample size for gathering information regarding role of employee motivation with respect to
performance of an organisation (Pradhan, et. al., 2017).
Data analysis purpose
Under this investigation, statistical data assessment method would be used for analyzing the
gathered data. This technique would be used for assessing the information via regression,
descriptive statistics, and correlation. Along with this, MS-excel software would be used for
representing the information through graphs, pie charts, bar charts, column charts, and tables. It
would be beneficial for understanding the data in a comprehensible way (Soto-Acosta, et. al.,
2016).
Dissertation structure
In this research, five chapters would be used for completing the dissertation. In this way, the first
chapter contains the research background, aim with objectives, research rationale, as well as,
dissertation structure. Second chapter is a literature review that could be practiced for assessing
the information through secondary sources. These sources are journal articles, textbooks,
academic periodicals as well as, online websites (von Bonsdorff, et. al., 2015).

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The third chapter is a research methodology that is used for understanding the research
philosophies, strategies, approaches, data collection methods as well as, data assessment
techniques. Furthermore, the fourth chapter is findings and discussion that is practiced for
presenting the finding of the gathered information. The last chapter is the conclusion and
recommendations that are used for summarising the research report and makes recommendations
accordingly (Siengthai and Pila-Ngarm, 2016).
Gantt chart
Activities that will be applied Initial
Day
Last
Day
Duratio
n (days)
Selection of a feasible investigation issue 01-07-
19
05-07-19 5
Development of survey questionnaire 06-07-
19
15-07-19 10
Choosing right sample size 16-07-
19
31-07-19 16
Data collection via survey through questionnaire with a literature
review
01-08-
19
31-08-19 31
Data analysis and interpretation 01-09-
19
25-09-19 25
Writing of Report 26-09-
19
31-09-
2019
6
Selection of a feasible investigation issue
Development of survey questionnaire
Choosing the right sample size
Data collection via survey through questionnaire
with a literature review
Data analysis and interpretation
Writing of Report
01-07-19
06-07-19
16-07-19
01-08-19
01-09-19
26-09-19
5
10
16
31
25
6
Gantt chart
Initial Day
Duration (days)

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References
Castanheira, F., 2016. Perceived social impact, social worth, and job performance: Mediation by
motivation. Journal of Organizational Behavior, 37(6), pp.789-803.
Cheema, S., Akram, A. and Javed, F., 2015. Employee engagement and visionary leadership:
Impact on customer and employee satisfaction. Journal of Business Studies Quarterly, 7(2),
p.139.
Cravens, K.S., Oliver, E.G., Oishi, S. and Stewart, J.S., 2015. Workplace culture mediates
performance appraisal effectiveness and employee outcomes: A study in a retail setting. Journal
of Management Accounting Research, 27(2), pp.1-34.
Del Alonso-Almeida, M.M., Bagur-Femenías, L. and Llach, J., 2015. The adoption of quality
management practices and their impact on business performance in small service companies: the
case of Spanish travel agencies. Service Business, 9(1), pp.57-75.
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organizational support on job performance: The mediating role of work
engagement. International Journal of Bank Marketing, 34(3), pp.368-387.
Kazimoto, P., 2016. Employee engagement and organizational performance of retails
enterprises. American Journal of Industrial and Business Management, 6(04), p.516.
May-Chiun, L., Mohamad, A.A., Ramayah, T. and Chai, W.Y., 2015. Examining the effects of
leadership, market orientation and leader member exchange (LMX) on organisational
performance. Engineering Economics, 26(4), pp.409-421.
Pongpearchan, P., 2016. Effect of transformational leadership and high performance work
system on job motivation and task performance: Empirical evidence from business schools of
Thailand universities. Journal of Business and Retail Management Research, 10(3).

PSYCHOLOGY 15Running head: PSYCHOLOGY
Pradhan, R.K., Panda, M. and Jena, L.K., 2017. Transformational leadership and psychological
empowerment: The mediating effect of organizational culture in Indian retail industry. Journal of
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Woolworths. 2019. About us. [Online]. Available at:
https://www.woolworthsgroup.com.au/page/about-us (Accessed: 09 August 2019).