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MKTG 90003- Public Relation Management | Assignment

   

Added on  2020-03-04

7 Pages1491 Words49 Views
Running head: PUBLIC RELATIONS MANAGEMENTPUBLIC RELATIONS MANAGEMENTName of the Student:Name of the University:Author note

1PUBLIC RELATIONS MANAGEMENTFarmosa Holiday Tour(S) PTE LTD’s (FHT) is a Singaporean tourism company. Thebusiness is running successfully for last 35 years and has seen stable growth in the tourismbusiness. Presently, the tourism company is serving almost eighty thousand clientsannually.Member ofNational Association of Travel Agents Singapore (NATAS) andInternational Air Transport Association (IATA), FHTmaintains all the features of a reputableestablishment. FHT, maintains its extraordinarylevel of quality product and cordialgenerosity,and increasing the holidaymaker’sselection of leisure travel packages, airticketing,coaches,cruises, etc. FHT does not only specializes in offeringzero cost and easy tourpackages, it also specializes in organizing seminars and provides meeting packages for severalcompanies (Chia & Synnott, 2012).FHT is now planning to incorporate social media as their main promotional channel forEurope USA, Latin America and Asia. Their sole purpose of social media advertising is to growawareness about their presence in the European and Asian tourism industry as well as beingnoticeable in front of their prospects i.e. travel enthusiasts aging between 35 to 65 years.Team FHT comprises high qualified,people-oriented and expert staffs havingthoroughknowledge of the tour business.With required information at their fingertips, theydevotesubstantial time in establishing a chain of aims, plans and strategies for reaching the company’sprincipal goals. The mission of the travel businessare designed by the Board of Directors. FHT’sBoard of Directors analyses and amendsits Strategic Plan annually (Wilcox, Cameron & Reber,2014).

2PUBLIC RELATIONS MANAGEMENTMission and Goal of FHTSole mission of Farmosa Holiday Tour(S) PTE LTD’s is to generate awareness amongsttarget audience in above mentioned geographical locations and having a considerable amount ofprospects in next three months through their premeditated social media activities. Whereas itsgoal is offering cost effective and exceptional experience that adds value to clients’ touringexperience.There are some obvious challenges for FHT to be able to reach its goals in theseregions. The reasons are:Several established competitors from which FHT will get tough competitionFHT is somewhat newbie in the planned regionWord of mouth still is considered as one of the main source of promotion in theseregions where FHT lacks big timePresently FHT does not have any social media presence. To be able to achieve theirgoals, FHT needs to consider the following social media channels and strategies applicable foreach of those:All the social media channels must have its official logo as its profile picture, a strikingbackground picture along with the mission/vision statement of the tourism company as the bestpractice. The company also needs to go ahead with specific campaigns to be able to get theirprospective customers notice in those geographic locations. Initially the company has to proceedwith paid campaigns and ads.InstagramBeing imagery centric promotional medium, this social channel is highly effective ingetting prospects’ notice for several businesses likedecoration, cooking hotel and tourism. FHT

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