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Assignment on Public Relation

   

Added on  2020-06-03

6 Pages1395 Words48 Views
PUBLIC RELATION

Table of ContentsINTRODUCTION...........................................................................................................................1Target audience ..........................................................................................................................1Purpose........................................................................................................................................1Name ..........................................................................................................................................2Planned distribution method and promotion activities for this communication tool .................2Rationale for choosing this communication tool .......................................................................2Identification of the people and resources required to produce this communication tool .........3Outline of the development, approval and production process ..................................................3CONCLUSION ...............................................................................................................................3REFERENCES................................................................................................................................4

INTRODUCTIONPublic relations defines the way which organise the company along with the individualsand also communicate with the media as well as public. A Specialist of the PR theycommunicates with their own target audience indirectly and directly their main motive is to buildan image and portray goodwill in from of the public. They maintain positive reputation of thecompany they also act as the mediator in between he audience and company ( Smith, 2010). Inthis assignment will going to present an newsletter of the company named The iconic which isonline fashion and retailer of sportswear. This company introduced in 2011 and deals with the e-commerce incubator it is one of the Australia's leading company in terms of fashion retailers. Target audience This is The iconic fashion brand company which deals with the all kind of the clothings,footwear and other accessories. There are number of the element through which they decide theirtarget audience are as follows :- Demographics :- These are refers top those who is basic their information of statisticalregarding the people, age, gender, racial background, other ethnic, income and manymore. Behaviours :- These kind of the product may be targetting to the teenage and youth bylaunching their kind of fashionable products which easily attract them. Geography :- It is one of the leading multinational company, which basically focus ontheir particular geographical line, or these who live near to their geographic line and otherman made features. PurposeThey actually want to depend on their accomplish along with the communicationstrategies (Edwards, 2012). They actually might be in concern with their some of the followingconcern combination are as follows :- Recruiting programmes participates and other beneficiaries Becoming known and very well known in the community. They need to deal wt the crises of the organisations in their public knowledge, forexample the members of the staffs who commits a crime either the lawsuit which aim totheir organization. 1

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