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Public Relations and Media - PDF

   

Added on  2021-02-21

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Public relations and media - 3

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY ..................................................................................................................................11. Existing products and services and cause...............................................................................12. Critically reviewing the campaign..........................................................................................2CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

INTRODUCTIONPublic relations may be defined as a practice of spreading the information between theindividuals and organisations and among the public (Gregory and Halff, 2017). It is a type of astrategic communication process where organisation can build a mutually beneficialrelationships. Developing a public relation is a challenging task for the organisation and needs tobe developed effectively for the success of the organisation. In this report British Petroleum istaken as an organisation which is a multinational oil and gas company of UK. Present reportdiscusses about theories, concepts and perspectives of public relations in an organisation.MAIN BODY 1. Existing products and services and causeBritish petroleum is the UK's top most oil and gas company and also comes under world'stop seven oil and gas companies. BP's performance has been improve over the years and hasmade it world's 6th largest oil and gas company by its market capitalisation. Company operates inmore than 80 different countries of the world and produces approximately 3.7 million barrels ofoil per day which has enabled the company to generate huge revenue. BP has more than 18,700gas stations around the world with more than 73,000 employees working in the organisation.There are various products and services offered by BP such as Natural Gas, Petroleum, Aviationfuels, motor fuels and petrochemicals and there are more than 1800 gas station BP across theworld. British Petroleum has posted a revenue €276.61 billion in 2010 and is still expanding, it isthe oil giant company and the net profit which came to BP in 2018 was $12.7 billion. Companyhas doubled its earnings as compared to last year and it rose towards the European bench marksof more than 3 percent. Also, company's fourth quarter rose up to 65% when same was comparedto 2017. So, this can be said that company's performance has been very well over the past yearsand now company has planned to provide the highest pay rise to their workers over the last 6years. Company believes that the workers of the organisation has putting their efforts due towhich company has been able show a significant performance over the years. So, this pay risewill prove act as a motivational tool in order to keep the workers happy and satisfied as theyhave very tough job to do. Now company wants to develop a PR campaign for promoting payrise in order to develop a strong public relations (Palenchar and et.al., 2017). It has become vital1

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