Public Relations and Flight 3411

Contents
Executive Summary................................................................................................... 2
Introduction................................................................................................................ 3
Errors on Part of Public Relations............................................................................... 3
Learning Outcomes.................................................................................................... 4
Conclusion.................................................................................................................. 6
References................................................................................................................. 7

Public Relations and Flight 3411
Executive Summary
Public relation holds a significant importance when it comes to dealing with a
company's clients and customers. A number of organizations these days are
hiring PR companies that specialize in dealing with a company's clients,
resolving any issues that may arise and helping the companies to manage
their reputations.
A saddening incident occurred on 9th April, 2017 where a passenger by the
name of Dr. Dao had been forcibly removed out of an airplane. The whole
incident was shot on smart phones by other passengers of the flight while
the crew literally dragged Dr Dao into the aisle and out of the plane. The
outrage that followed and the misplaced responses from United catapulted
the crisis to front page news across the globe and sparked discussion about
airline overbooking policies that could impact the entire industry (BANNISTER,
2017). The doctor suffered serious injuries on his and mouth and was
reported to be bleeding after the incident. Such mishandling of passengers
by United Airways was unexpected and horrific.
The CEO reportedly apologized later for everything that had happened.
However, by this time the airplane company had already suffered major
blows to its reputation. A number of people had already uploaded videos to
social media platforms where the crew can be seen pushing, hitting and
dragging the unconscious body of Dr. David Dao.
In a world filled with cameras and smart phones in every corner, one must
realize the consequences of their actions and be smart about tackling
difficult situations. The example of Dr. Dao's case us a perfect epitome of
how one must not handle their customers and clients unless they are willing
to face negative PR in heaps.