United Airline PR Errors: Assignment

Running head: PR ERRORS 1
PR Errors
Name
Institution

PR ERRORS 2
Executive Summary
Public relation remains viable in creating a good image out of situations based on the
manner in which people address issues. The report examines the United Airline address of the
forceful eviction of a client from a plane that had been overbooked. The report further
outlines the PR issues omitted or committed in the case which led to the dire consequences
the firm could suffer in future. Moreover, it looks at the policies and practices of public
relation it violated that would have assisted in rectifying the situation. The report concludes
with facts pointing to the errors and provides a summative recommendation on the necessary
steps ought to have been taken in the situation leading to a proper address of the case. All
through, the importance of public relation is exemplified.

PR ERRORS 3
Table of Contents
Introduction................................................................................................................................4
Report.........................................................................................................................................5
Communication Errors...............................................................................................................5
Conclusion .................................................................................................................................9
Recommendations ...................................................................................................................10

PR ERRORS 4
United Airline’s PR Errors
Introduction
Public relation is a superior tool towards convincing individuals and portraying the
right image to persons in a given situation to increase or protect the reputation of a company
or a product. The practice is used by managers, individuals, and talk experts in driving a
positive image whenever engaged in a crisis or discussions with clients as it seeks to create a
good rapport with people. Public relation works by getting the attention of individuals to a
given issue, stimulating their interest towards a given matter thus creating the desire and
intention for them to act and take part in a decision process.
As such, it remains a voluntary action which targets a specific objective where the
participants are not forced into an action but rather persuaded into one. Failure to observe
proper public relation practices can result in failures and a possible distortion of reputation
which leads to the creation of a negative impact on an organization. The case looks at the PR
failures registered in the event where the United Airline forcefully removed a passenger, Dr.
Dao from a flight awaiting departure due to overbooking.