Tourism & Public Relations: Media Impact
Added on 2020-06-04
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Public relations and promotion intravel and tourism
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Role of public relations within travel and tourism sector in terms of promotional tool.......11.2 Determining public within a travel and tourism...................................................................21.3 Importance of public relations to travel and tourism businesses..........................................4TASK 2............................................................................................................................................52.1 Range of promotions skills and public relations to a travel and tourism.............................5TASK 3............................................................................................................................................73.1 Determine media used in public relations.............................................................................73.2 Covered in PPT.....................................................................................................................93.3 Appropriateness of media used with different public relations techniques .........................9TASK 4..........................................................................................................................................104.1 Produce a public relations plan which identifies objectives and key public.......................104.2 Effectiveness of the public relations plan...........................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12.......................................................................................................................................................13
INTRODUCTIONPublic relation is very essential tool for the tourism and also travel sector. It has manyobjectives like promoting the attraction places, increasing and also maintaining the goodwill ofan organisation as the responsible and green tourism. VisitBritain is the travelling agency ofUnited Kingdom. Its main responsibility is do the marketing at world wide level and also growthan economy of Britain. Its main objective is to maintaining and also enhancing the value oftourism to the Britain. In this given report mentions about the role of public relation in the sectorof travel and tourism as a promotional tool (Amujo and Otubanjo, 2012). An importance ofpublic relation to travel and tourism industry is discuss in this report. In this present businessreport also mentions about the range of promotional skills, capabilities and also public relation incontext to tourism and travel sector.TASK 11.1 Role of public relations within travel and tourism sector in terms of promotional toolFrom the last few years, tourism and travelling sectors has been increased. This industryplays an important role in the field of marketing and also promotions. Public relation is a processof developing the positive image in the mind of third party or managing the flow of aninformation among the public and a business firm. In travel and tourism sector, there isreputation or image is target and tool is to accomplishing. The publicity of this sector can benegative as well positive. It is not every time controllable by a business enterprise. Like, anorganisation can not control the natural disasters in terms of managing the travelling resorts.Public relation is concerned to the marketing related activities of business firms, purposes andalso target of departments that are interrelated with each other. The main motive of marketing isto manufacture the goods and services to consumers at right time in an exact place to sell thatproduced product at the market place (Castelltort and Mäder, 2010). The public relation is anessential tool to accomplishing the aims and also goals through aware the public to company andalso from its goods and services. VisitBritain always provides good services to its clients andalso people and make the image of its organisation good. There are many different types of uses of public relation which involves corporatecommunication, press relation, product publicity, impact on the particular group etc. The work ofall these are different but their aim is common to maintaining the goodwill of an organisation.1
The marketing department of VisitBritain works on achieving the goals and objectives bymaintaining the good public relation. The main use of public relation is to maintaining thereputation and also goodwill of a product by making the positive publicity. The main motive ofthe public relation is to make the effective and good reputation in front of the people. Publicrelation is the main and essential element or component of promotional mix that helps indetermining the public attitudes which is helpful in identify the problems and issues related tothe arouse public concern and also executing the some corporate programmes to gain the interestof people for acceptance and also understanding. Such as the sales promotion and advertising,the public relation is the necessary link for an organisation communication mix (Cutlip, 2013).The marketing managers of VisitBritain make a plan regarding to develop the campaign relatedto the public relations to fit the planning related to the marketing and its main focus is on theaudience of people. The marketing department target the people at market place. These kinds ofcampaigns works on maintaining the positive impact or reputation of an organisation in the mindof people. In travel and tourism sector, the public relation is more necessary. To meet with manychallenges, public relation in travelling sector should be involve in turning to the function ofmanagement, it leads to the responsible approach. In the tourism sector, the main and effectivechallenge is to determine the efficient way to promoting the tourism goods and also developingthe good image in the mind of customers through enhancing the visibility of visitors attractionplaces. The public relation has many objectives like promoting the destination places, developingthe goodwill of company as the responsible and also green citizen. The public relation is helpfulsave funds through increasing the relation with public to meet with the obligations. In context to the public relation, the responsible tourism shows responsibilization processto the public along with the tourism agents in context to the needs of tourism responsibly withimplicating the results (De Moya and Jain, 2013). The main motive of responsible tourism is tothe responsible consumption related to the tourists goods, its impact is good on the environment.1.2 Determining public within a travel and tourismPublic relation: It is the practice of managing the spread information between theindividual or an organisation and the public. Public relation includes the organisation orindividual exposure to the persons using the topics of public interest and news items for whichthey don't require payment. So public relation is the idea of creating coverage for their clients for2
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