Business and Business Environment of Puma: SWOT Analysis and Recommendations

This presentation analyzes the business and business environment of Puma, a leading global sports company, through a SWOT analysis and recommendations for expansion. It explores the impact of political, economic, technological, legal, and environmental factors on the company's performance and growth. The presentation suggests that the company should focus on expanding its business to cover more customers, adopt e-commerce platforms, and improve its marketing strategies to target youth customers.

BUSINESS AND BUSINESS
ENVIRONMENT

INTRODUCTION
 The business environment is a collection and sum of
all the external and internal factors like customers
need, employees, suppliers, owners, supply and
demand, expectation, management and many more.
 Such factors affect the operation and function of the
organization as well as how an organization work
direly as well as indirectly.

PESTLE analysis of the company
 Political factor:
It generally has important impact on international businesses such as Puma. The brands with the different
operations across the world need to be considered this factors as well as their impact on business when they form
their business strategies for the specific market. Puma is an leading global sports company generally having good
global footprint
 Economic factors:
The process of development in organization may also influence by other connected economic as well as political
elements. Particularly, Germany economic condition basically with respect to the stock exchange and issues of
monetary is particular present situation there
Traffic light chart
Particulars level
competition
Funding activity
Legal complexity
Investment opportunities

CONTD…
 Technological factors:
As Puma company is really working very hard to bring an innovation in
their sports shoes brands. It is generally huge amount in their research as
well as development
Legal factors:
 The legal factors was strictly followed by each and every company
placed at different region. If the organization didn't follow rules as
well as regulation that may be result banned by the side of government
authority.
Environmental Factor:
 The climate change is generally bringing awareness in the customer as
well as now they want innovated products which must be affordable,
aesthetic as well as best quality but it also be environmentally friendly.

SWOT analysis of the company
Puma strengths
 Company is established over the 90 plus countries as well as employs
around 14000 plus employees across the world.
Puma weaknesses
 there is tough competition as well as limited market share as compare to
Adidas and Nike.
 High brand switching that means it very difficult to make loyal customers
base.

CONTD…
Puma opportunities
More branding and advertising to tap or attract more new customers for the company.
Puma organization can also start entering into the lifestyle section of industry.
Puma threats
Puma as a global brand, the business is generally affected by the recession as well as economic
slowdown.

Recommendations
By analysis the internal as well as external factors of the company, the
company must expand their business more so attract more customers.
Even they can also sale their products by their own website or application
which will also give positive impact on the company.
As company want to expand their distribution channels that also includes
e-commerce players.
So for expansion company can adopt any strategies by which they can
attract more customers.
By the E - Commerce platforms the company can increase their sales as
compare to now. If the company is also sales their product online then it
will give positive impact on the sales. Puma is big brand, so they have to
make some strategies for gain customer loyalty.

CONTD…
 For successful business environment there are some needs strategic management so by this the business growth
would be increase in effective or proper manner.
 Planning is very important for strategic management as well as the different models are generally applied by the
company for simply identifying the position of organization in the marketplace. So the company must be focus on
expansion in different country to cover more customers base which will help company to get more success.
 The company also focus on their marketing strategies. Such as social media marketing will give positive impact
on their sales as well as increase brand awareness in the market place.
 As company target customers are Youth so the marketing strategies must be good which will influence their
costumes particularly Youth.

CONCLUSION
 The presentation includes some company external factors such as Political, social logical,
economical, technological, legal and environment factors. Along with this it also includes
their impact on company performance as well as growth. Moreover, the presentation also
includes SWOT analysis that is generally explained the company internal strength as well
as weakness of the company. Furthermore, the presentation also includes some
recommendation for expansion plan.

REFERNECES
 Books and Journals
Benzaghta, M.A., Elwalda, A., Mousa, M.M., Erkan, I. and Rahman, M., 2021. SWOT analysis
applications: An integrative literature review. Journal of Global Business Insights. 6(1). pp.55-73.
Mohd Khairi, H., 2021. Technology Entrepreneurship Project (ENT 600): Puma Group.