Purchasing Behaviour

Running head: PURCHASING BEHAVIOUR
Purchasing Behaviour
Name of the student
Name of the University
Author note

1
PURCHASING BEHAVIOUR
A purchase transaction that occurred very smoothly was when I bought Dell XPS 13
from the e-commerce portal. I used my internet banking account for paying for the product. I
did not face any kind of hindrance when I bought the product by taking recourse to the
Amazon e-commerce site. It was mentioned that the product would reach me within 4 days
and I was satisfied with the timing of the delivery of the product. I got the warranty card
when I got the product that made me satisfied in relation to the online service. These were the
factors that made me satisfied in relation to this product. The laptop was working perfectly
well that showed that these kind of services were reliable (Korzun et al., 2015).The
emergence of world wide web has made shopping a pleasant experience for everyone and
online shopping has become a user friendly experience. I could look at all the specifications
of the product and purchase the item which made it extremely convenient for me. Amazon is
a trusted brand from which one can buy a product online and when I received the laptop I saw
that it was on the basis of my expectations. It was offered to me at a discount of 20 % that
made it possible for me to buy the product at a cheaper price than that of the market ( Huang,
Hsieh & Wu, 2014).The product could be bought from the comfort of home and hence this
helped in creating a positive experience for me. The screen quality of the laptop was good
that showed that internet sales is a secure process and can be relied upon. The laptop had a
comfortable key board and had full-sized key that can greatly facilitate the process of typing
(Collier &Bienstock, 2015). They keyboard was also backlit as had been promised that can
help in easily viewing the keys within that of dimly lit environment. It was mentioned that the
delivery would be within 3 or 4 days and the product was rightly delivered to me in the right
time. I did not have to face any kind of disappointment when buying the laptop online. The
human computer interface design suggests interaction between computer and that of the user
that is supposed to resemble open-ended dialogue (Che et al., 2015).The purchasing of this