Social Responsibility and Managerial Ethics

Running Head: Qantas Airways
Social Responsibility and Managerial Ethics
Qantas Airways
Student Name:
Institute Affiliation:
1

Running Head: Qantas Airways
Executive summary
This report is based on the purpose of understanding the social responsibility and managerial
ethics of Qantas Airways. Besides this, the business environment of the company has been
analysed for understanding challenges and opportunities for the airline. Leadership style of
the airline has also been discussed in this report. Environmental sustainability is the key
social function of the company and management is focused to ensure minimum carbon
footprint and minimum environmental pollution. Management believes in fair and respectful
treatment of employees and people for ensuring the culture of diversity and employee
engagement. Customers also receive better treatment from the management of the airline. The
airline faced criticism for maximum emission of carbon dioxide and operating two maximum
fuel consuming aircraft with almost vacant seats. From the environmental analysis of the
company, it is clear that opportunities and challenges both exist for the company. Increasing
oil prices and competition out of low-cost airlines are matters of concern for Qantas Airways.
The company finds opportunities in technological improvement which can help offer better
services to passengers. The airline follows the transformational leadership style as
management encourages collaboration and communication among leaders and employees.
This type of leadership has been practised by the leaders in the airline.
2

Running Head: Qantas Airways
Table of Contents
Executive summary..................................................................................................... 2
Introduction............................................................................................................... 4
Social responsibility (1) and Managerial ethics (1) practice of Qantas Airways
used for stakeholder engagement and its impact..............................................4
Criticism (1) of the social responsibility and/or managerial ethics practice of
Qantas Airways and its outcome and the knowledge gained by the organisation
out of the issue................................................................................................... 5
External Environmental analysis of Qantas Airways, its opportunities and
threats and how the organisation exploited the opportunities and encountered
the challenges.................................................................................................... 6
Organisational leadership style of a successful Qantas Airways CEO and its
effect and contribution on team management and organisational success.......8
Conclusion................................................................................................................ 9
References.............................................................................................................. 10
3

Running Head: Qantas Airways
Introduction
Strategic management has several facets which are all significant for organisational success.
Analysis of strategic conditions of business creates positive output for a firm and most
efficient strategy evolve for steering business towards success. Amid tough competition, it
becomes obvious for a successful or struggling firm to have knowledge of strategic
management for growth assurance. Business stays accountable to stakeholders and
engagement with them in the course of business operation serves the organisational purpose
in the short and long run for companies. This report has discussed several aspects of business
operations and strategic management pertaining to Qantas Airways. The airways are one of
the leading aviation companies and undertake several social operations as well as commercial
functions for the smooth operation of the business. The environment of the business of the
company along with opportunities and challenges have been discussed in this report. The
function of the airways is motivated by a suitable leadership style adopted by the leaders in
the company and the leadership style has been discussed in this report.
Social responsibility (1) and Managerial ethics (1) practice of Qantas Airways used for
stakeholder engagement and its impact
Like other many successful organisations, Qantas Airways is considerate of its core business
functions within the realm of social concerns. Thereby the business has its focus on
undertaking social responsibilities ever since social functions have been viewed as an
indistinguishable part of business functions. Concerns for the environment reflect the overall
consideration for society and this has been realized by the airline. Accordingly, Qantas
airway reduces environmental footprint out of business. Risks to the environment are always
managed by the firm by following relevant regulations in order to achieve persistent
development in this field (Bromiley, Rau and McShane, 2014). The firm frequently reviews
the strategies regarding the environment. Standards and policies are also internally set by
management to ensure better results. Long term strategy of the firm regarding environmental
sustainability have been prepared and the bases of this are several including effective
measurement and flawless reporting regarding environmental footprints, achievement of fuel-
saving aircrafts and necessary investment on this, fuel preservation as well as optimisation of
airspace planning and control based on better practice of policies, regulations and leadership.
In this working range, Qantas airways engage its stakeholders about the initiatives of
4