Evaluation on Qantas Airways

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Evaluation on Qantas airways
The essay focuses on the Qantas airlines. The main motto behind this easy is to
identify the factors and the strategies which have helped the Qantas airlines to overcome the
global financial crisis issues and became the leader again in the Australian market. “Qantas
airways” has been formed in the year of 1920. This is the third oldest aviation company in the
entire world. It is the first airline company in the Australian market which is even the largest
airline in size of fleet, international destinations and international flights. At the initial level,
the company has started its operations in the Queensland market and along with the time, the
number of international destinations has been increased in the business. The main mission
and vision of the company is to offer the airline services to each person and because of those
low airlines services have also been started by the company (home, 2018). The company is
focusing on improving the market share and become the leader at the international market
place. In order to meet that goal, company has launched various new services and focuses on
various factors which could help the business to meet that goal.
Queensland is mainly recognized for its renowned services such as the fare, security
services, engineering services, proper preservation, equipped reliability and the customer
services. These services are helping the business to improve the market share, customer
satisfaction and the goodwill in the market (annual report, 2015).
At the initial level, the company was the first company in the airline industry in
Australian market which has helped the company to grab the market share quickly and
improve the performance in the market. Along with the time, various competitors have come
into the market and have started affecting the market position and total turnover of the
business (Qantas, 2018). But the strong strategies, leadership skills of the managers, balanced
culture, customer responsiveness and lean operations of the company have helped it to
manage the performance and success in the market.
The balanced culture of the business has attracted the customers towards the business
as well as it has improved the skills and motivation of the internal staff of the business. Only
employees of the business could deliver the quality to the customers and thus the business has
focused to give proper direction, training and incentives to its employees. Along with that,
the company has focuses on the needs and reactions of the customers towards the services
and made the changes accordingly so that the customers could be satisfied with the services
of the company and become loyal to the company (Anup, 2010).

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Leadership has also ensured in the business that everyone in supported and enthused
to work on the improved process, strategy, active team players and served customers. Lean
operations of the business describe that the business has focused on providing the highest
customer satisfaction to its customers so that the demand of company’s services could be
improved (Home, 2018). These few drivers have helped the business to maintain the
performance and success at initial level.
The financial milestone of the company has been studied from the year 1920 and it
has been recognized that along with the time, the financial performance and position of the
company is continuously improving. The revenues of the company have been improved in the
year of 1938 at higher rate because of the first overseas flight from Darwin to Singapore.
Further, in the year of 1953, Kangaroo route has been started by the company which
improved the turnover and the financial performance at huge level.
From the year of 1985, various Boeing have been launched by the company which has
helped the Qantas airways to improve the financial performance and net profit of the business
(Qantas, 2018). In the year of 1993, Qantas and Australian airline had merged which helped
the business to grab more market share and improve the profitability level. Further, along
with the time, various activities and operations of the business has helped it to improve the
financial performance and set a milestone in the aviation industry in Australian market and at
international level (Home, 2018).
The study on the Qantas limited from the year of 1920 to the 20year of 2018 describes
that the company has changed almost every strategy and cultural aspect of the business along
with the time to manage the market share and the performance (Annual report, 2009).
Various major changes have occurred in the business in past 98 years. In the year of 1947, the
Australian government has bought all the shares if Qantas and it has helped the business to
raise more funds to grab the international route. In the year of 1993, Qantas and Australian
airline had merged which helped the business to grab more market share and improve the
profitability level (Qantas, 2018).
In 1989, a world distance record has been set by the Qantas limited through flying its
first Boeing from London to Sydney in 20 hours 9 minutes and 5 seconds. In 2004, the
company has launched new domestic low cost airlines named by Jetstar. Further, in the year
of 2007-08, the company has faced several global financial crises which have affected the
financial performance and market share of the business at huge level.