Organizational Development & Change Management: Qantas Needs To Change To Go To Globalization

Running Head: ORGANIZATIONAL DEVELOPMENT & CHANGE MANAGEMENT
Qantas Needs To Change To Go To Globalization

Introduction
The term organizational development can be defined as the evaluation, study, and
analysis of the successful organizational change and performance management practices. In the
simple context, the implications of organizational development are potentially aligned with the
implications of change management and overall development practices of the organization. The
contemporary advancement in the field of organizational development facilitated the orientation
of the organizations with ever-growing policies of knowledge management, organizational
learning, and business development values (Heiko, Vennemann & Darkow, 2010). The evolution
of organizational development can be traced from the human relation studies, which explored
that organizational structure and operational practices are a major contributing factor in
influencing employee’s behavior. Furthermore, considerable incorporation of organizational
development also facilitates the relations of change management within an organization to a
great extent (Karakas, 2009). Considering the following aspects, this academic research is
undertaken to vitally discuss all the relevant attributes of organizational development and change
management.
Background of Qantas and its Contemporary Operational Practices
Qantas is among the market-leading airlines of the world. The origin of the company is
traced from Australia in November 1920 and it is also the flag carrier of the country in present
times. In addition to this, it is also the largest airline in terms of fleet size, international flights,
customer base, and international destinations. After KLM and Avianca, it is the third largest
airline in the world, which was initially started as QANTAS (Queensland and Northern Territory
Aerial Services) (Oxenbridge, Wallace, White, Tiernan & Lansbury, 2010). In addition to this,

this company is also among the founding members of the Oneworld airline alliance. The primary
hubs of the organization are centrally located to Brisbane Airport, Melbourne Airport, and
Sydney Airport. In addition to this, Adelaide Airport and Perth Airport also possess the
secondary hubs for Qantas in order to provide better customer service and assistance (Harvey,
Mayerhofer & Hartmann, 2010).
The aim of the Report
As mentioned above, this research study is centrally oriented to present a crucial
discussion over the considerations of organizational development. Various factors such as
international tourism, variation in exchange rates, global warming and varying visa regulations
will also be considered in the study to relatively analyzing the organizational development
practices as well as change management theory. Furthermore, comprehensive discussion about
the operational practices of Qantas Airlines is also involved in the research study to validate the
proposed objectives of the assignment. Overall, the orientation of this study is strictly surrounded
to make a better understanding of the change management theory and its application to improve
the change management practices within an organization. The comprehensive and relative
arguments from the contemporary operational practices of Qantas will further facilitate the
discussions in validating the purpose of this research study.
Scope of Report
In the contemporary world of academic research, every study from every subject is
significant in nature. The concern of study with the parental subject helps in facilitating the
domain of knowledge and research context. For instance, the aforementioned study is a
considerable example of organizational development practices and change management theory.