Improving Business Procedures of Qatar Airways: A Management Consultancy Project

MANAGEMENT
CONSULTANCY

Table of Content

BACKGROUND
The current project focuses on selecting an entity to give consultancy in improving
their current business procedures. A business function depicts the actual condition of the
business in front of all the internal as well as external users of an entity. The motive of the
business is to attract a large number of stakeholders to invest in the business to get the desired
return as compare to the other business located in a similar industry (Baruch and Gregoriou,
2017, January). Improvement is essential in an entity as this will identify all the potential and
weaknesses of the firm to beat all their competitors. Process improvement process act as a
checker to tests the compatibility of the business against all the users of the market. Image
and goodwill of the business concern will emerge in this process. The focus of the
corporation is to deliver quality oriented services to all the users exists in the external market
by ensuring the business survival for a longer period of time.
A Qatar airway has chosen for this assignment as some of the business operations of
the business are requires in eliminating from the firm to maintain the dignity of the business
in the industry (Gonenc and Scholtens, 2017). Qatar Airways had been enjoying tremendous
advantages from fuel prices till recently dip in margins where it had to undertake significant
services improvisations. With growing dominance of low-cost carriers, airlines as Qatar
needed to offer much greater comfort and convenience to customers to attract them. Case of
QA is complex hence has been analysed for understanding growing fear of losses that has led
to the Company devise strategies for sustainability. Aviation and hospitality industry is a
wide industry which includes a variety of firms offering the similar services as they all are
giving tough flights to each other. Various competitive factors use by all the rivals in the
market cover airfares, flexibility, schedule of the flight, airline services.
Qatar Airways is a fastest growing airline which maintains its dominance in the world
in offering quality oriented airline services to all their customers. It is government Owner
Company as the government of Qatar have major shares in this firm as they take all the major
decisions of this entity. Headquarter hub of this airways is Hamad International airport with a
fleet of over 180 aircrafts that give their services to over 150 destinations. An international
destination of this airline includes Africa, South Asia, Middle East, North America, South
America and Oceania (Böhm, Eggert and Thiesbrummel, 2017).
This airline has various subsidiaries which are interrelated with their main business of
airline business includes Qatar Airways cargo, The Qatar Aircraft catering company, Qatar
Airways Holidays, United Media International, Qatar duty-free, Qatar aviation services,
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Qatar Distribution company and Qatar executives. This shows that firm has adopted internal
expansion as all their businesses are complementary in nature as the main business of airlines
requires the services of all their subsidiaries (Gómez‐Bezares, Przychodzen and Przychodzen,
2017). This entity has worked on two important criteria’s such as cost and quality as their
motive is to reduce the overall costs by using the resources of their own which, in turn,
minimises the cost of food outsourcing.
A Qatar airway is a brand name which shows their expensive airline service that is
affordable only by rich people as the airline tickets are too high. The rationale behind
selecting this organization is to suggest better ways for this entity to expand their target
market by offering affordable pricing options as per the budgets of all the individuals.
Services of this entity are very high but airfare at the same time reducing middle and lower
class people who intend to use the services of this airline but they are not capable enough to
afford the flight tickets. Revising of pricing patterns of all the fight ticket is essential for the
business to get a large number of customers as against all the competitors operates in the
same market (Padachi, Ramsurrun and Ramen, 2017).
The mindset of users differs from one person to another as they want quality oriented
services in lower price which will consider by Qatar airways by identifying ways to cater the
needs and higher expectations of all the customers. This action of the corporation will boost
the financial performance of the concern as their revenues get increases due to increasing
number of customers added to the consumer list of the firm. During festive days, a price of
flight a ticket gets an increase which creates difficulty for the users to travel from one place
to another. This problem faced by all the people will transform into one of the biggest
opportunity by Qatar Airways to grab the attention of all the users who are in need of
travelling to various places to meet their families (Buckley and Tian, 2017).
Services offer by the airline differs from economy to first and business class
passengers as they pay to get luxurious services. Currently, Qatar Airways offer lounge
services for all the first and business class passengers to get relief from a long duration flight
at the airport itself. Extending this service for economy passengers will give the sustainable
competitive advantage to an entity as they target economy consumers of all their competitors.
Majority of customers of all the airlines are economy passengers as an individual migrate
from their native place to other countries for employment purpose due to lack of jobs there in
their own country (Ferri and Pedrini, 2017).
A Qatar airway has poor risks management approach as future uncertainty imposed on
an entity is not tracked by an enterprise (Brindley ed., 2017). The current strategy of this
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