Qualitative insights into Australian consumers views for and against government action on sugary drinks

Qualitative insights into Australian consumers views for and against government action on sugary
drinks

TABLE OF CONTENTS
Overview......................................................................................................................................2
Aim and objectives......................................................................................................................2
Research methodology used........................................................................................................2
Key findings.................................................................................................................................3
How well the information is conveyed and ways the research could be improved.....................4
REFERENCES................................................................................................................................6

Overview
The present study is based upon the article in which Australian consumer’s views for and
against government actions on sugary drinks are evaluated through qualitative study.
Aim and objectives
The aim of the research is to determine generate a deep knowledge pertaining to
consumption of sugar sweetened beverages (SSBs) or sugary drinks among Australian people
which increase the chances of obesity, tooth decay, increased cardio-vascular disease etc.
Whereas, the objective of the present study is to examine the policy action taken by Australian
government in order to have control over such consumption (Miller and et.al., 2020). Along with
this, it provide critical evaluation of the methods and findings presented over the article.
Research methodology used
The entire study is based upon the qualitative study in which primary and secondary data
collection has been analyzed. In the context of secondary sources, government official sites and
records of restaurant has been used in order to determine the consumption level of Australian
people regarding SSBs. On the other side, under primary research, scholar uses focus group as a
primary data collection methods in which investigator select people on the basis of age, gender
and socio-economic status. Thus, it has been critically evaluated that survey can be used through
the means of questionnaire in which scholar is able to determine majority of views regarding the
government’s policy action regarding sugary drinks within Australia. However, focus group is
considered one of the most expensive method and the chances of getting honest answer will
decreases (Queirós, Faria and Almeida, 2017).
Moreover, the study is based upon qualitative where researcher able to examine the trend
only, also investigator is not able to present the finding in statistically manner. Along with this,
the study help to determine the opinion and current market trend, but does not help to make
effective decision for the future. That is why, it can be stated that through qualitative study,
scholar is able to present the finding in general manner, but not able to present the perspective of
young people and parents of young children. In addition to this, it is examined that groups were
recorded to facilitate transcription and analysis, also, descriptive analysis was also undertaken to
examine the common themes through the means of NVivo qualitative software which assist or
present the findings in effective manner.