Quality Management in Abu Dhabi Oil Refining Company

Running head: QUALITY MANAGEMENT
Quality Management
Name of the Student
Name of the University
Author Note

1QUALITY MANAGEMENT
Table of Contents
1. Introduction............................................................................................................................2
2. Background to the organization and its operational issues....................................................2
3. Strategies required to be applied............................................................................................3
4. Conclusion..............................................................................................................................5
References..................................................................................................................................6

2QUALITY MANAGEMENT
1. Introduction
Abu Dhabi Oil Refining Company is an oil and gas manufacturing organization,
which is located in UAE. The organization has brought about different changes in the
operations to enhance the profitability and marketing perspectives of the business. On the
other hand, the business holds strong bonds with the stakeholders, as it will be helping the
same in maintaining the efficacy of the operations relating to vast value chain. However, in
the recent years the organization has faced issues relating to the diminishing quality of the
product offerings, which has affected the brand name of the same while operating in different
global markets. The purpose of the report is to undertake a detailed analysis of the operations
that are undertaken by the concerned organization and thereby suggest strategies in order to
resolve the issues that are faced by the same.
2. Background to the organization and its operational issues
Abu Dhabi Oil Refining Company is an UAE based organization, which offers
crude oil, natural gas and Petrochemicals as per the demand faced by the same in the
international markets. The organization is counted among seventh-largest reserves of oil in
the world through its holdings of 97.8 billion barrels. The organization stands to be twelfth
largest oil company by production accounting to 3.1 million barrels per day (Rui et al., 2017).
The revenue of the organization is estimated to be US$60 billion as compounded by the end
of the fiscal year 2017. The growth of the organization is specifically depending on the
product diversification strategies that are undertaken by the same. It has helped the
organization in achieving a unique selling proposition while operating in diverse market
structures. The organization played a major role in managing hydrocarbons on behalf of the
government. It has helped in the catalytic development of the nation (adnoc.ae 2018).