Quality Management Practice in Morrison: Impact on Efficiency and Supporting Functions

This report analyses the impact of quality management practice on efficiency in Morrison, a company selling a variety of goods. It discusses the best operational practice of quality management and its significance in the growth of the firm. It also evaluates how technology might be embedded in the process and identifies supporting functions that are linked to quality management practices.

BM563 Operations and
Service Management

TABLE OF CONTENTS
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MAIN BODY...................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Quality management is method and practice that helps in overseeing all the activities and
helps in achieving the desired level of excellence in specified time. Also, the present report is
based on Morrison that is very well-known for selling variety of goods. Furthermore, the study
will analyse one best operational practice that is been followed within the quoted firm and will
also help in analysing how this practices ensure greater customer loyalty over the years.
Moreover, the best operational practice of quality management and its significance in the growth
of firm will also be discussed in detail. Also, role of technology in maintaining this practice in
Morrison and total quality management process will also be discussed. Lastly, significance of
supporting functions in ensuring greater organizational success will also be presented in this
report.
MAIN BODY
Identify one operation management practice in Morrison
Operation management practices mainly involves in creating and achieving the efficiency
by converting the raw material to the finished goods and optimization all the resources for
achieving maximum profits in the company. Practices selected as of the quality management
standards and systems. This operation management practice aims in maintaining the excellence
of product quality being produced by the Morrisons. The company is assuring the quality
standard practice by setting high standards products to be produced by the copay as by assuring
the manufacturing various sites and delivering all the products with safety and security for
meeting the demands of the consumers (Widadie, Bijman and Trienekens, 2022). The company
is ensuring and meeting all the standards for meeting the BRC standards for establishing food
safety and security with achieving all the quality standard. The company is serving at top priority
by preparing the highest standards as :
Preparing food with safety: For achieving and operating with providing the best quality
of products to large number of consumers it is preparing the food products with assuring all the
food safety. Further the company is sourcing its raw materials from the trusted suppliers and
preparing all th products with utmost food safety and security for the ultimate consumers
(Marrucci, Marchi and Daddi, 2020). Further, organizing all the fresh fruits and the vegetables
from the organic and non chemical method's certification from the supplier.

Preparing food with the particular specification: With producing all the products with
specifying the own branded products with unique specifications by assessing the products (Hu
and Zhao, 2018). Chemical used and the assessing all the products good with microbiological.
Preparing and packing with different labels for the allergen food : The company has
significantly observed its awareness for packaging and providing the quality of the allergen food
products (Nguyen and Nagase, 2019). The company is packaging all the in-store products by
labelling with the packaging and providing all the necessary information about the allergian and
unauthorized ingredients. As by following the recent Pret manger for transparent and labelling in
the best possible manner.
Reducing the risk by meeting quality: By ensuring the food safety with supporting the
British framers and adopting the recycles packaging for reducing the wastages of the food
products helps in addressing and meeting the quality standards and aims for minimising the risk
of producing the unhealthy and non standards products in the company. Thus, by reducing the
use of the plastics in packaging the food products of the Morrisons.
Further more the company is implementing the software as of organizing the quality
which helps in meeting all th requirements and needs of the consumer. The Muddy boots is being
used by the company as for meeting the quality standards which helps in enhancing the working
and its efficiency in producing with maintaining the optimum quality standards and meeting the
consumer requirement (Burgess, Sunmol and Wertheim-Heck, 2022). As adopting this software
helps in training and managing all the employees as for working according to the quality
standards with compliances of all the food safety and legal requirements.
Critically analyse the quality management practice impacts the organization in regards to
efficiency
Quality management and standards practices mainly impacts and helps in achieving the
business results by maximizing the resource fully for achieving the objectives. By engaging all
the operations for achieving the optimum quality in the product and services rendered to the
consumers it helps in fulfilling all the needs and requirements of consumers. Further more the
quality management ion the Morrisons helps in achieving the efficiency as by :
Adopting the efficiency by producing the products focusing on consumer needs : The
quality management operation practices adopted by the Morrison helps in providing the products
by focusing in the consumer needs with analysing current trends and future needs for satisfying

the opportunities this helps in achieving quality standards and working in efficiency manner ass
for satisfying all the neds of consumers. Thus helps in improving the consumers satisfaction by
addressing all the needs and requirements and working with all th employees and operations for
fulfilling the optimum level of production of service and products.
Reduces wastage: By implementing the quality process and using the technology in the
Morrison helps in saving the time by reducing the waste of all th resources available for
improving an optimizing the processes for producing all the products and services in efficient
manner (Quality Management, 2022). As this process helps in optimizing all the resource in
maximizing nature which reducing the repetitive task and save time and money by reducing the
expenses for production and manufacturing the products to be served by the company in dynamic
market.
Increases revenues and productivity of company: As by implementing the quality
management in the company helps in increasing revenues by minimizing the wastage and better
understanding the needs and requirement of consumers. This supports in producing all the
products for fulfilling the needs which increasing the consumer satisfaction. Further, his helps in
better participating employees for optimizing the resources and achieving the quality of products
according to the prescribed standards. Thus, this helps in more earning revenues and profits by
working with satisfied employees in the healthy workplace environment.
Further more, various advantages of implementing the quality management in the
company as it helps in achieving greater efficiency by minimizing the wastage by involving the
better productions facilities for manufacturing the products and service. Further it help in
improving the consumer satisfaction with providing the quality products. Further more it
integrates all the employees for working effectively as for achieving the dressed standard helps
in growing the Morrison operation by continuously improving its products and processes as
working with improved systems (Latuconsina, 2021). Also, it helps in improving better culture
which results in greater consistency in working for producing the quality products which
manages growth more effectively. Whereas it is expensive in nature of adaptation all the quality
standards by adopting the recyclable packaging, labelling and providing the best quality products
to the consumer. Also, the changes in the culture and the working practices impact the quality.
Further the inadequate staff training and lac of communication impacts the processes in
achieving and producing the quality products for sustaining in the dynamic market.

Evaluating how technology might be embedded in the process
Various technologies in the workplace helps in making work process faster and for
current operation practice of maintaining high quality standards in selling variety of goods
Morrison assures that all employees are very well aware of using the workplace technology so
that there are minimum losses or duplication of resources. Furthermore, current process that is
followed within the cited company is through total quality management process (Chen, Dong
and Shi, 2020). Also, through following this method particular team is appointed in Morrison
that ensures that all working and the process that is been followed within the workplace goes
through the following stages of the quality inspection, control and assurance and total quality
management so that products that are delivered to the customers are up-to the highest standards
and are able to fulfil the needs of the customers (The Four Main Components of A Quality
Management System, 2022).
Moreover, Morrison very well know that all the products that are manufactured within
the organization need to have certain attributes that distinguishes them from the competitors.
Furthermore, products in the market are only sold when either they are high in quality or have
value for money so that they are attracted towards the services. Also, keeping this in mind
current the cited firm is using `technology that manufacturing quality management software that
is one that assures that company products are able to meet certain customer requirements in the
best possible manner (Benjaafar and Hu, 2020). Also, through this frequent quality checks along
with process control assessments are been done so that if any deviations found might be reported
in quick manner to top management and further proper action might be taken on time to avoid
any kind of future losses.
Furthermore, through using such type of technology within the workplace Morrison is
able to improve risk management and ensure high level of customer satisfaction that is essential
for success of the firm in the long run. Also, through adopting the practice like total quality
management Morrison is been able to eliminate the unnecessary defects and waste in the
business (Dai and Tayur, 2020). Thus, through this process of total quality management
Morrison is able to ensure higher profits for the business over the years. Moreover, it is
successful in adapting itself and business in accordance with changing requirements and external
situations

Furthermore, compromising on quality simply means that firm is loosing its market and hence
through using the right technology and tools ate the workplace Morrison would gain greater
height of success. Also, in context of technology in checking quality it can be said TQM uses
certain tools such as benchmarking, failure analysis, process management etc. that helps the
quoted firm to find out areas where the quality is not meeting up to the required standards so that
possible solutions for the improvement might be found out to ensure systematic growth over the
years. Furthermore, TQM process within the Morrison is followed on the continuous basis
however certain changes are made based on the changing external environment whenever
required (Zurich, and Documentation, 2018). Also, timely training is provided to the employees
to ensure that methods of the improvement and quality assurances might be given while
delivering certain goods to the customers. Moreover, not only totally depending upon the
technology for analysing the quality of goods, Morrison also conducts quality testing where
certain samples are been sent for the quality checks and then later the problems are identified and
if not then it is approved for the large scale production.
Identifying supporting functions that are linked to quality management practices.
Though Morrison is specialized ins selling variety of the products but of it due to
increased competition in the market nowadays it needs to assure that quality management
practise is known to different levels of employees that are working within the organization on
regular basis. Furthermore, there are various supporting functions are present within the
organization that are responsible for ensuring the firm achieve certain short and long term
objectives in timely manner. For above operational practice of ensuring quality standards below
are the supporting functions that helps in success of the firm.
Human resources: It is the department that helps in hiring those individuals that are well
qualified in carrying out the best productive work and maintain the quality of products so that
certain organizational goals are been achieved in timely manner. Moreover, human resource are
most important asset of organization and hence these are ones that helps in making the products
deliver on time to the target customers (Akalegbere and CICA, 2022.). Thus, human resource
supports the top management of Morrison by actively participating and communicating the areas
of improvement where the quality standards are not accordance to set benchmarks so that
necessary resources might be provided or certain steps of improvement might be taken in the
future.

Operational department: This department in Morrison helps in ensuring that there is no
product delay and also the best quality is delivered to all target customers living in different parts
of world. Also, this department functions in way as it provides valuable suggestions how the firm
might improve performance and bottom line through presenting various reports to the top
management on timely basis. Also, operation department in Morrisons function in way that
supply chain and manufacturing process is carried out within the workplace in most effective
manner so that there is no delay in delivery of certain goods. Furthermore, having such type of
supporting function has allowed Morrison to have minimum errors and wastage at the workplace
that is important for generating more revenues in the future.
Marketing : This department is also active Morrison to assure that most of the customers
are aware of quality standards that company pledge to maintain while selling most of its
products. Also, this department assures that more brand awareness along with the best quality of
the products are communicated to large number of people through various channels such as
social media marketing, campaigns, posters etc. so that more people are able to build the trust
and loyalty with the brand and help in creating more repeated purchases (Mišić and Perakis,
2020). Moreover, if the quality of the products is also assured that more people are ready to pay
little higher prices for the products thus generating more revenues for the firm. Furthermore, this
department also helps in providing the timely review to the top management of Morrison about
the product quality and customer reviews so that based on that certain strategic decision than
might be taken for the future
Thus, all these functions work together in Morrison coordinated and systematic manner
so that certain quality in the working and the products might be maintained and altogether they
are able to ensure maximum profits to the firm. Furthermore, quality will attract more number of
customers and help in establishing goodwill of the company in long run.
CONCLUSION
From the above report it can be concluded that the operation management helps in
achieving the business success by optimization all the resources available for producing the
finished good and providing various services to large number of customers. As the quality
management and standards as the chosen operation management practice in the Morrison
company. This operation practice helps in achieving the efficiency in performing according to
the standards as for establishing the optimum quality of products by fulfilling all the needs of the

consumers. Further more the company is using various technology for maintaining the quality of
products and managing all the operations as the muddy boots used for manufacturing and
managing all the quality operation's for producing the product of the Morrison and providing
best services to the users. Also various supportive functions helps in quality management
practice as the human resource, finance and other functions assist in supporting and achieving
the quality standards for the company.

REFERENCES
Books and Journals
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Management. 105. pp.594-603.
Mišić, V. V. and Perakis, G., 2020. Data analytics in operations management: A
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Nguyen, T.L.H. and Nagase, K., 2019. The influence of total quality management on customer
satisfaction. International journal of healthcare management. 12(4). pp.277-285.
Widadie, F., Bijman, J. and Trienekens, J., 2022. Alignment between vertical and horizontal
coordination for food quality and safety in Indonesian vegetable chains. Agricultural and
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Online
Quality Management. 2022. [Online]. Available through:
<https://corporatefinanceinstitute.com/resources/knowledge/strategy/quality-management/>
The Four Main Components of A Quality Management System. 2022. [Online]. Available
through:<https://info.docxellent.com/blog/main-components-quality-management>.