Data Insights: Tools and Techniques for Modern Marketing Research

Data Insights

Table of Content
 Introduction
 Role of quantitative research in modern marketing research
 Role of qualitative research in modern marketing research
 Correlation
 Regression
 Time series and how it is used
 Critically analysing technique of correlation, regression and time series
 How data could be collected and used more effectively to make more informed business decisions.
 Conclusion
 References

Introduction
 Data insights are the knowledge which company gains from analysing the sets of data
related to the specific topic.
 The present study will highlight the importance of tools and techniques used in the
modern era in order to improve the decision-making.
 The PPT will examine the role of qualitative and quantitative research in modern
marketing research.

Role of quantitative research in modern
marketing research
 focused upon the quantity and structures
 based upon large number of sample size
 Methods: survey, questionnaire and polling
methods