Importance of Quantitative and Qualitative Research in Modern Marketing Research and Data Analysis

MG413 Data insights
CW2Presentation

Table of Content
 Introduction
 The role of Quantitative research in modern marketing research
and data analysis.
 Role of Qualitative research in modern marketing research and
data analysis.
 Correlation & Regression and its uses
 Time series
 How information can be gathered and utilize to create
enlightened firm decision.
 Conclusion
 Reference

INTRODUCTION
The main motive of such report is to understand the
importance of surveys and investigations of trends at
the market place. This report includes techniques of data
collection from the market and techniques includes
qualitative and quantitative research.

The role of Quantitative research in
modern marketing research and data
analysis
Definition of Quantitative research: Quantitative
research is a type of method or technique that is
used by researcher to investigate people’s
attitude and behaviours based on statistical and
numerical information. Investigators collect
large number of data by sampling peoples by
various type of surveys.