Developing an Effective Quit Smoking Campaign in Australia

Running head: QUIT SMOKING CAMPAIGN IN AUSTRALIA 1
Quit Smoking Campaign in Australia
Student’s Name
Professor’s Name
Institutional Affiliation
Date

QUIT SMOKING CAMPAIGN IN AUSTRALIA 2
Table of Contents
Phase 1: Developing the campaign..................................................................................................3
1.0 The main objective.................................................................................................................3
1.1 Information needed and the sources of the information........................................................3
1.2 The type of research to be applied in the study......................................................................4
1.3 The research method to be used in the research.....................................................................4
1.4 The sample plan.....................................................................................................................5
1.5 The research instrument - Survey questionnaire....................................................................5
1.6 Data collection.......................................................................................................................9
1.7 Data analysis........................................................................................................................10
1.8 The recommendations of the ‘quit smoking campaign in Australia’...................................10
1.9 Limitations and scope for further research..........................................................................11
Phase 2: The testing of the quit smoking campaign......................................................................13
1.2.1 The objective.....................................................................................................................13
1.2.2 The information needed....................................................................................................13
1.2.3 The sources of information...............................................................................................13
1.2.4 The type of research..........................................................................................................14
1.2.5 The research method.........................................................................................................14
1.2.6 Sample plan.......................................................................................................................14
1.2.8 The moderator...................................................................................................................15
1.2.9 The questionnaire guide for smokers................................................................................15
1.3.0 The questionnaire guide for quitters.................................................................................15
1.3.1 Data collection..................................................................................................................16
1.3.2 Data analysis.....................................................................................................................16
The differences between Australia and Singapore when developing and evaluating the same quit
smoking campaign.........................................................................................................................17
2.1 The sizes of the countries and the population sizes.............................................................17
2.2 Languages, cultures, habits, and ethics................................................................................17
References......................................................................................................................................19
Appendix........................................................................................................................................21

QUIT SMOKING CAMPAIGN IN AUSTRALIA 3
Phase 1: Developing the campaign
1.0 The main objective
Smoking is a very serious problem in Australia, and research has shown that 70,000
children aged between 12 and 17 years start smoking every year. Smoking has many negative
effects on the health of the smokers where it has been shown that 75% of the cases of lung
cancer are caused by smoking. Other serious effects of smoking on the health of the smokers
include causing ulcers, causing severe and persistent coughs, causing gum diseases, causing
rhinitis disease, among other negative effects (Lonergan et al., 2018). The main objective of this
paper is to help us understand the best market research which can help Australia to come with a
good and effective quit-smoking campaign which will help many children (aged 12 to 17 years)
to stop smoking.
1.1 Information needed and the sources of the information
The main information which we shall need in our study and the sources of the
information are shown in the table below:
The information needed (required) The sources of the information
The total number of children aged between 12
and 17 years in Australia
Secondary sources of data, e.g., the census
The total number of registered secondary
schools in Australia
Secondary sources of data, e.g.,
www.acara.edu.au website
The total number of Australia children aged
between 12 and 17 years enrolled in the
registered secondary schools on a full-time
basis
Secondary sources of data, e.g., ACER
The number of secondary school students
(children aged between 12 and 17 years)
Primary sources of data. The data to be

QUIT SMOKING CAMPAIGN IN AUSTRALIA 4
involved in smoking obtained from the research
The most common brands of cigarettes used
by the students
Primary sources of data. Research is needed
to obtain this data
The most common reasons for smoking for
most students
Primary sources of data. Research is needed
to get this data
How easily are the cigarettes purchased by the
students?
Primary sources of data. Research is needed
to get this data
The intention(s) to start smoking for the
nonsmokers in next one year.
Primary sources of data. The data to be
obtained from the research
1.2 The type of research to be applied in the study
Due to the high number of children aged between 12 and 17 years who smoke, we shall
use the descriptive type of research which works perfectly well when dealing with large and
bulky data. In descriptive research, a small sample is used in the study, and its characteristics can
be used to describe the characteristics of the entire population being studied (Nardi, 2018).
1.3 The research method to be used in the research
The main type of research method to be used in phase 1 is the survey method which will
help to get the answers to the questions being investigated (Saris and Gallhofer, 2014).
Numerous survey forms with the relevant and the appropriate survey questions will be prepared
and given to the respondents (children aged between 12 and 17 years who smoke) for them to
provide the required information. Survey method is the most appropriate research method due to
the large number of respondents. The respondents will fill the survey forms independently
without having to interact with the researchers, and so the data collection process will be fast and
efficient (Gajera, Tripathi, and Piratla, 2017).

QUIT SMOKING CAMPAIGN IN AUSTRALIA 5
1.4 The sample plan
As mentioned earlier, the participants of the research are the secondary school students
(children between 12 and 17 years) who have enrolled on a full-time basis in different registered
secondary schools. When sampling the schools to produce the participants of the research, all the
schools with less than 100 students won’t be considered. After selecting the schools to
participate in the study, a random sampling methodology will be used to select the students in all
the three main sectors of education. These sectors are the government sector, the Catholic sector,
and the independent sector. The sampling procedure is employed using stratified two-stage
probability sample, where the schools to be used in the study are selected in the first stage, and
then the students (respondents) are selected in the second stage. The schools are selected
randomly from all the three main education sectors to make sure we have a fair distribution of
the schools in all the three main sectors of education. The sampling techniques are applied to
reduce the cases of obtaining biased results in the study (Palinkas et al., 2015). A sample of 5000
students will be used, where we shall have 50 different schools participating in the research and
each school will produce 100 respondents in the survey process.
1.5 The research instrument - Survey questionnaire
The survey questions to be used in the study are shown below:
(For all the questions. Please tick accordingly in the boxes provided or answer the questions in
the spaces provided. Thank you for your cooperation)
Q1. What’s your gender? Male Female
Q2. Which city/suburb do you reside in?

QUIT SMOKING CAMPAIGN IN AUSTRALIA 6
...................................................
Q3. What’s your age? Below 12 years 12 to 14 years
14 to 16 years 16 to 17 years above 17 years
Q4. What’s the name of your school?
...................................................
Q5. What’s your class level?
Level 7 Level 8 Level 9
Level 10 Level 11 Level 12
Q6. What’s your date of birth? (Format – DD/MM/YY)
........./........./............
Q7. How much money on average do you spend on a weekly basis?
None $1 to $10 $10 to $20
$20 to $30 $30 to $50 above $50
Q8. Do you smoke? Yes No
Q9. What type of smoker do you consider yourself?