Strategic Research In International Markets

Strategic Research In International Markets 1
Contents
Introduction.................................................................................................................................................2
What type of market research do you think is appropriate in order to develop and evaluate the Quit
Campaign in Australia?...............................................................................................................................3
Problems of the Quit Campaign...............................................................................................................3
Exploratory Research and Conclusive Research......................................................................................3
Focus Group............................................................................................................................................4
Longitudinal Studies................................................................................................................................4
What differences, if any, in market research do you think would occur between market research in
Singapore and Australia in this case?..........................................................................................................4
Set of Recommendations to Manage the Issues.............................................................................................6
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7

Strategic Research In International Markets 2
Introduction
Tobacco remains a main cause for the death and disability in Australia. It has been estimated that
around 19000 people were killed in 2011 due to smoking. The use of tobacco remains the single
largest reason for lung cancer. According to a research, it was found that in the year 2014, 1.4%
of the males and 0.9% females of the age group 12-17 years smoked regularly. The average age
of tobacco use was 16.2 years amongst the adolescents in Australia. Around 16586 school
children in Australia have progressed from experimental to established smoking behaviors in the
year 2014.
In order to reduce this, the government of Australia along with state and territory governments
has formulated the National Tobacco Strategy 2012-2018 under Quit Smoking Campaign.
Simultaneously, in Singapore, the problems of underage smoking have worsened and as a result,
some of the schools have formulated some strategies so that they can trace those offenders. In
the year 2014, around 6200 smokers were below the age of 18 years and some of them belonged
to primary school. Most of the children of the age group of 15-17 years were caught smoking and
it has been found that there is a rise in the number because of enforcement of stricter laws in
Singapore (Shan & Lee, 2015).
As per Health Promotion Board (2014) the health promotion board of Singapore has announced
that it will reduce the adult smoking in the country by 12% till 2020 under its Tobacco Control
Strategy. Under this approach, certain tobacco reduction programs have been introduced
amongst the children and youth and the infrastructure have been strengthened to provide more
support and to improve accessibility for the smokers to the smoking cessation programs so that
they can be motivated to quit smoking.
So, in this article, the issue would be analyzed and resolved with the help of answering certain
questions and adopting certain market research methodologies for resolving the same.