Cakes and Buns - Business Report

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Cakes and Buns
Business Report
4/4/2019

Cakes and Buns
Executive Summary
Cakes and Buns started as a stand in the local market and soon developed customer base and
earned the customer engagement. They currently have three stores in Melbourne but do not
have online presence. They also have demands from the overseas markets, such as Germany,
Japan, and Sweden. The future scope includes the online presence to reach out to the global
customers.
The report includes the company details along with the design principles and web usability
principles for the site.
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Cakes and Buns
Table of Contents
Evaluation of the Business
.................................................................................................3
Industry Background..................................................................................................................3
Business Model and Environment...............................................................................................3
Target Audience & value Proposition.............................................................................................................3
SWOT Analysis...............................................................................................................................................3
Porter’s Five Forces.........................................................................................................................................4
Information Portal Design
.................................................................................................5
Design Principles & Web Usability Guidelines...........................................................................7
Additional Customer Tools/Engagement Methods.....................................................................9
Social Media Integration.................................................................................................................................9
Live Chat.........................................................................................................................................................9
Customization/Personalization........................................................................................................................9
Conclusion
.........................................................................................................................9
References
........................................................................................................................11
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Cakes and Buns
Evaluation of the Business
Industry Background
Cakes and Buns is a business that was set up in the year 1985 and is based out of St Kilda.
The business first started as a stand in the local market and soon developed customer base
and earned the customer engagement. The first store of the company opened in the year 1990
after a struggle of three years to deal with the prime competitors, such as Bakers Delight and
Brumby’s. One of the customers promoted their products on the television which earned the
organization a lot of demand and customers. They currently have three stores in Melbourne
but do not have online presence. They also have demands from the overseas markets, such as
Germany, Japan, and Sweden.
The company has transformed from a stand in the local market to a multi-store business. The
future scope includes the online presence to reach out to the global customers.
Business Model and Environment
Target Audience & value Proposition
The target audience of the organization includes the people of Melbourne as the primary
entity as it has a strong hold in the Melbourne markets. It includes the people of all age
groups but has an extra focus on the kids and teenagers.
The company also targets the global customers, especially backpackers and travellers that
may promote their products in the overseas markets.
The customers will be provided with the option to purchase products from the online portal
and will also have the option to get the products delivered to them in the Melbourne city.
SWOT Analysis
Strengths
 Strong customer base in Melbourne
with three stores already set up
 Demand in the overseas market
 Ability to cater to the customer
expectations and demands
Weaknesses
 Absence of any form of web presence
 No prior experience with online
deliveries and portals
Opportunities Threats
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