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ENT530 Case Study - Principles of Entrepreneurship

   

Added on  2021-06-30

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RADIX FRIED CHICKEN PRINCIPLES OF ENTREPRENEURSHIP (ENT530)CASE STUDYFACULTY & PROGRAMME : FACULTY OF BUSINESS AND MANAGEMENT BA243 BACHELOR OF BUSINESS ADMINISTRATION (HONS) HUMAN RESOURCES MANAGEMENT SEMESTER: PART 1 PROJECT TITLE: WRITTEN REPORT ON CASE STUDY GROUP MEMBERS: 1. HAIRULNIZAM BIN JAMIL (2017343719) 2. IKHMAL HELMI BIN AZRI (2017134639) 3. IQBAL BIN AKHMARUL NIZAM (2017338277) 4. NUR AMIRAH BT MOHD BASHEER (2017910919) 5. NOOR SHAWATUL BINTI NON (2017718183) LECTURER: SIR MOHD FAZLY BIN MOHD RAZALI

Principles of Entrepreneurship (ENT530)Case Study 2 | P a g eTABLE OF CONTENT PAGE TITLE PAGE i ACKNOWLEDGEMENT ii TABLE OF CONTENT iii LIST OF FIGURES iv LIST OF TABLE v EXECUTIVE SUMMARY vi

Principles of Entrepreneurship (ENT530)Case Study 3 | P a g eTITLE PAGE Page 1. INTRODUCTION ------------------------------------------------------------------------------ 4 - 8 1.1 Background of The Study 1.2 Problem Statement 1.3 Purpose of The Study 2. COMPANY INFORMATION --------------------------------------------------------------- 9 - 14 2.1 Background 2.2 Organizational Structure 2.3 Products/Services 2.4 Business, marketing, operational strategy 2.5 Financial achievements 3. COMPANY ANALYSIS --------------------------------------------------------------------- 15 - 17 3.1 Business Model Canvas (BMC) 4. FINDINGS AND DISCUSSION ----------------------------------------------------------- 18 - 20 5. CONCLUSION -------------------------------------------------------------------------------- 21 6. RECOMMENDATION AND IMPROVEMENT ---------------------------------------- 22 - 23 7. REFERENCES ------------------------------------------------------------------------------- 24 8. APPENDICES -------------------------------------------------------------------------------- 25 - 26

Principles of Entrepreneurship (ENT530)Case Study 4 | P a g e1. INTRODUCTION 1.1 Background of The Study Scope of Report ➢This report covers the background of the organisation, situation analysis, strategic options for the organisation, key selection criteria and recommendations for the organisation. Limitations of Report ➢This report may not be entirely credible and may not be very detailed. This is since we have difficulty obtaining information and details on Radix Fried Chicken as the information we gather online is limited and our interviewee, who is the supervisor of Bandar Laguna Merbok, Sg. Petani RFC branch, could not answer most of our questions with eloquence and could not provide us with the details we wanted. Furthermore, certain parts of our report are written based on our observations, knowledge, understanding and analysis.

Principles of Entrepreneurship (ENT530)Case Study 5 | P a g e1.2 Problem Statement SWOT Analysis SWOT analysis is a method of strategic planning used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. SWOT analysis also involves specifying the mission and vision of the business venture. It can also be a tool for auditing an organization and its environment. SWOT analysis is generally used by businesses or organizations to identify the key internal and external factors that are important to achieve objective in the particular company. Basically, the internal factors mean that the strength and weaknesses in the internal management to the organization. For example, the firms must identify their strengths and weaknesses in resources, capabilities and core competencies so that they can able to identify whether their organization have core competencies in areas required to achieve a competitive advantages. Alternatively, they could decide to outsource their weak function or activity in order to improve customer's value towards the firm's products or services. Inversely, external factors are the opportunities and threats presented by the external environment to the organization. An opportunity is a condition in the general environment that if exploited effectively can help an organization achieve strategic competitiveness in the market. However, a threat is a condition in the general environment that may hinder organization efforts to achieve strategic competitiveness which may cause trouble for the business. The SWOT analysis of RFC is summarized as follows: Strengths: Their foods are unique and different compare to other fast-food restaurants as natural herbs and spices are used as ingredients in their food. For example, their Radix Cola and fried chicken are made from herbs. Good customer service. RFC has excellent customer service as the staffs are polite and will patiently listen to their customers' demands. They are also efficient in the serving of their food as food is served to customers within a short period of time upon ordering.

Principles of Entrepreneurship (ENT530)Case Study 6 | P a g eHas a good reputation for the excellent quality control in their food. Good balance of budget. RFC managed to balance their budget well in order to achieve their low-cost strategy where they try to minimize their costs and price their food at a relatively lower price compare to their competitors. Weaknesses: Weak brand presence and image. Many people do not know about the existence of RFC. Insufficient used of technologies. RFC does not use much technology in their production or service. Financial constraints. RFC does not have much financial resources. Does not have many outlets. Besides that, the locations of RFC outlets are not situated at strategic locations. Skills of employees. The employees are not equipped with insufficient skills as most of them are SPM leavers. Inefficient inventory management. RFC often experienced a shortage in stocks and supplies which cause them losses at times. Opportunities: The halal or Muslim market. RFC is the one and only Muslim -based restaurant in Malaysia and this gives them an advantage over other fast-food restaurants as Malaysia is a Muslim country. Globalization. RFC is planning to expand their business overseas to countries such as China, Indonesia, Arab and other Middle-eastern countries. Threats: Stiff competition. RFC has to compete with other fast-food restaurants with a strong customer base such as McDonald's, Kentucky Fried Chicken and Pizza Hut.

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