Technology Entrepreneurship ENT 600

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COMPANY ANALYSIS
Pos Malaysia
TECHNOLOGY ENTREPRENEURSHIP (ENT600) : CASE STUDY
FACULTY & PROGRAMME : Faculty Architecture & Planning
SEMESTER : 5
PROJECT TITLE : Pos Laju Company Case Study
GOUP MEMBER : 1. Muhamad Aniq Adhwa Bin Anua
(2019643376)
2. Muhammad Irfan Irsyad Bin Mohd Salleh
(2019660286)
3. Muhammad Aminuddin Bin Hasbullah
(2019678522)
4. Najihah Binti Mohd Yusof
(2019678608)
5. Nur Fazira Asyikin Binti Nor Salim
(2019660768)
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ACKNOWLEDGEMENT
In carrying out our work, we have to seek the help and guidance of some respected
people, who are deeply grateful to us. The completion of this assignment gave us fun.
We would like to thank Mrs. Lina Nadia ABD Rahim, ENT 600 Lecturer, UiTM
Puncak Alam for providing us with good guidance in providing assignments throughout
the preparation of this report. We would also like to express our sincere thanks to
everyone who has directly and indirectly guided the writing of this assignment. Many
people, especially classmates and members of our own team, have provided invaluable
comments on this proposal that have inspired us to improve our work. We thank
everyone for their help directly and indirectly for our work.
Page
Title Page
Acknowledgment
Table of Content
List of Figure
List of Table
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EXECUTIVE SUMMARY
1.0 INTRODUCTION
2.0 COMPANY INFROMATION
3.0
ANALYSIS COMPANY SWOT
4.0 FINDING AND DISCUSSION (ISSUES/PROBLEMS)
5.0 RECOMMENDATION AND IMPROVEMENT
6.0 CONCLUSION
References
Appendices
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1.1 Background of The Study
1.2 Purpose of The Study
1.3 Problem Statement
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2.1 Company Background
2.2 Organizational Structure
2.3 Product/Service Description
2.4 Business, Technology, Marketing, Operational/Production/Financial
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1.0 INTRODUCTION
1.1 Background of the study
Over the years, Pos Malaysia has weathered many challenges and grown from strength to
strength. Not one to be complacent about what we have built to date, we are continuously
innovating and pushing our boundaries to reach even greater heights. Moving forward,
we endeavour to be a leading fully integrated logistics service provider offering end-to-
end logistics solutions to businesses and individuals alike.
In order to find the right topic in the case study, the key element is to identify potential
products for innovation and upgrading, our team found it very useful to study the Poslaju
company as it is a widely used tool for shipping systems all over the place. Given that
post offices now have a lot of problems with delays in delivering systems to customers as
well as having a lot of bad comments on their services, our team is taking the opportunity
to review and introduce the best solutions in the light of a more innovative and orderly
system. This is where key solutions and discussions are needed to develop more
systematic strategies that are more likely to satisfy consumer rights.
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