Marketing Objectives for Expressing Ourselves Campaign

Report
Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Marketing TOWS in regards to Travelodge and marketing audits in doing so...........................1
Three Marketing objectives for marketing campaign of “Expressing Ourselves”......................6
Marketing mix plan which is to be undertaken for achieving objectives over the period of 12
months..........................................................................................................................................8
Provide proposals on how Travelodge can improve their levels of Customer Service as part of
their ‘Enabling a leading brand’ Marketing Campaign...............................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Marketing management is definite term which uses by organisation in order to inform
people, organise activities and delivering products in high range that helps to attain the business
goals. Management means to identifying, organising, directing and controlling the functions in
relation to business and maintain high performance (Galli, 2020). Whenever organisation is
going to start their own business then there is need to focus on marketing and management
activities that can help to deal with customers by providing products and services accordingly
and increase the profitability. To increase the insights about marketing and its important
Travelodge UK hospitality company has been selected that is private company operating
business throughout UK and managing the activities by attracting customers. This report cover
an understanding about marketing TOWS, justification of marketing objectives and market
campaign that helps to attracts customers and increase productivity. Marketing mix plan that
needs to be consider achieving objectives and proposal plan that helps to improve the customer
services are also covered.
MAIN BODY
Marketing TOWS in regards to Travelodge and marketing audits in doing so
Marketing is the activity that uses by organisation which can help to increase the
organisational productivity. For organisation it is important to introduce new products and
services by using marketing activities that attracts customers and encourages to buy products.
Marketing is essential for companies that uses to run the business and increase brand image. In
organisation, strategic plans and objectives are formulated by management that can help to attain
the business goals (Prasad and Saigal, 2019). Marketing Audits refers comprehensive,
systematic, evaluation and analysis that maintain the business environment by running all
activities that increases production and profitability. In business environment number of factors
are available that arises while performing activities and increasing the business image. For
instance, Travelodge, is hospitality industry that is selling the hotel services and different types
of food that attracts customers and make decision to buy more. In this organisation, marketing
manager is playing a vital role who analysis the market get needs and wants of people then
provide products and services accordingly. It can help to increase the business productivity by
expanding business in competitive environment and deliver the kind of products. This make
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higher profits by conducting market audits and setting the organisational goals. This become
important for all organisation to conduct the market analysis and manage the activities by
offering variety of products. TOWS analysis is defined as tool that uses by companies to know
the real value and strength of organisation that suggest ideas what needs to be brining changes
for improving organisational performance. It is not compulsory for organisation to make higher
profits and increase the brand image but dream of business is to lead in competition and satisfy
their customers so they can retain in organisation for long period of time. In other words, TOWS
analysis is a framework that states the internal threats, weakness, opportunities and strength of
business by managing all activities and functions which helps to deal with problems and get
them a optimum solution (Murphy, Gretzel and Pesonen, 2019).
Market Audit is defined as systematic, evaluating, and comprehensive methods which are
uses to run and increase the production by analysing market and providing products accordingly.
In context to Travelodge, manager in relation is marketing is playing crucial role as they audit
the plans and increase insights how to improve the business activities and competitive
advantages. In chosen organisation, managers also get information that what people are
demanding and how they can be satisfied by providing best hotel services and managing the high
performance (Alnawas and Hemsley-Brown, 2019). They make plans and evaluate the activities
to know is all working are running properly or not, how customers can get influence3d and how
all activities are followed by employees for the purpose of attaining the business goals. The
strength and weakness of selected organisation are as defined:
Strength of Travelodge
 Travelodge is larger size organisation that operating business i9n UK by
understanding needs and demand of customers in relation to hotel services.
 This is providing unique and standardisation services according to class of people.
 Having wider range of product portfolio and scope.
 Operated at various place by managing activities and providing proper responds
to customers.
 Having global presence that attracts customers and maintain high productivity.
Weakness of Travelodge
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 The number of customers may be decreases due to increasing employee turnover
that create challenge for Travelodge to provide training and develop programme
to new staff.
 Increasing demand of hotel products and services that can affected the business
negatively.
 Having number of hotels and hospitality industry that reduce the sale and number
of customers in such organisation.
 High spending and low income
 No ideal for large parties or family where they demand more rooms (Heirati and
Siahtiri, 2019).
Opportunities of Travelodge
 To bring new hotel services such as Airbnb, digital technology and other services.
 High command on people’s demand that helps to provide the products and
services accordingly.
 To provide the hotel services at low prices than competitors this helped to
improve the business productivity.
 This delivers better quality of products and services in wider range.
 Increasing population and changing their lifestyle which encourages them to
spend their precious time with family and friends.
 To provide online facility to its customers which helps to increase organisational
performance.
 Up gradation of new technology and services that helps to increase number of
customers.
Threats of Travelodge
 To expand their business in other country and Europe that can be challenge for
increase the business activities.
 To participate in each activities in relation to business and can be create challenge
for selected organisation.
 The major threat for Travelode to opereate business in challenging and changing
environment that become difficult for organisation.
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