This article discusses the use of accounting concepts in ratio analysis for accounting for managers. It covers various ratios such as rate of return on assets, rate of return on equity, profit margin ratio, earnings per share, price earnings ratio, dividend yield, dividend pay-out ratio, current ratio, quick ratio, receivables turnover ratio, inventory turnover ratio, debt ratio, times interest earned, and asset turnover ratio. It also analyzes the company's position in terms of profitability, liquidity, and financial gearing. Additionally, it provides a practical example of accounting transactions and their impact on financial statements.