Realistic Mobile Commerce Application

Running head: REALISTIC MOBILE COMMERCE APPLICATION
Realistic Mobile Commerce Application
Name of the Student
Name of the University
Author’s note:

1REALISTIC MOBILE COMMERCE APPLICATION
Table of Contents
Business Flow and Architecture:.....................................................................................................2
Technical Requirements:.................................................................................................................3
Design:.............................................................................................................................................4
Devices:...........................................................................................................................................7
Critical Evaluation:..........................................................................................................................8
Bibliography:...................................................................................................................................9

2REALISTIC MOBILE COMMERCE APPLICATION
Business Flow and Architecture:
The mobile application is divided into three parts such as payments, bank payments and
entertainment. A single mobile device can have only one application installed in it. The
application has user management feature that allows the users to register and login. The m-
commerce application will not be considered as the traditional E-commerce cum payment
gateway application. It will be a fully-fledged Payments Bank Organization. The revenues that
this E-Commerce application of Muscatel will make will be categorized into payments section,
payment bank, payments & wallet integration and DTR and entertainment. For the mobile
recharge, electric bill recharge and many other recharges, the application will be taking two to
four percent of the commission. The commission of the application will be higher than that of
physical shops that makes used to make recharge on behalf of customer. For every purchase
made through the payments bank, the application will provide virtual money to the digital wallet
which can only be redeemed through this application. It will encourage the users to make more
payments using the integrated digital wallet.
Allowing multiple accounts through a single application will make the application hugely
flexible in terms of customer handling. If one customer does not have enough virtual money,
then the other customer can login to their account to make the payment. For the entertainment
part, the entertainment features will be partially free. The customers can use basic features but
for accessing the advanced features in the entertainment section they have to upgrade to plus or
similar termed service.
Implications: The application will hugely advance the customer loyalty and base. The
organization can adapt the idea that only Muscatel service holders can access the upgraded