Assessment on M-Commerce

Running head: ASSESSMENT ON M-COMMERCE
ASSESSMENT ON M-COMMERCE
Name of the Student:
Name of the University:
Author Note

1ASSESSMENT ON M-COMMERCEASSESSMENT ON M-COMMERCE
Table of Contents
ASSESSMENT ON M-COMMERCE............................................................................................0
Response to Question 1:..................................................................................................................2
Online shopping:...........................................................................................................................2
Response to Question 2:..................................................................................................................3
__Use as a digital wallet....................................................................................................................4
Response to Question 3:..................................................................................................................4
Data transferred through various methods (3G, 4G, Wi-Fi)........................................................5
Response to Question 4:..................................................................................................................6
Potential competitive advantage...................................................................................................6
Response to Question 5:..................................................................................................................8
Rise in marketplaces means that retail outlets are less brand specific........................................8
Response to Question 6:..................................................................................................................9
Security of transactions..............................................................................................................10
Response to Question 7:................................................................................................................10
Strong impact upon clothing and grocery sectors........................................................................11
References......................................................................................................................................12

2ASSESSMENT ON M-COMMERCEASSESSMENT ON M-COMMERCE
Response to Question 1:
The term ‘M-commerce’ is an emerging area in the world of business and technology.
The process of M-commerce is the conduction of purchasing and selling goods and services over
wireless portable devices, namely mobile telephone and PDA (Personal Digital Assistants). This
featured process has surfaced from the based Wireless Application Protocol (WAP). The
technology enables internet access to users without any plug-ins need. It is also known as next-
gen e-commerce due to its contribution of services to e-commerce. More than 1/3rd of e-
commerce transactions are made on a mobile device (Agrebi & Jallais 2015).
Example: According to Google, 61% of searches are said to be from mobile devices.
Online shopping:
Evolving e-commerce companies have seen significant impact of m-commerce in their
businesses and processes. The term ‘Online shopping’ is accordingly mentionable with along
services to other business fields. However, customer prefer portable and efficient solution to
reach such websites. Thus, building an application can be a solution, as more than 86% of mobile
operation by a user is calculated to be from applications, than web browsers (Vasileiadis 2014).
Also, there is also an improvement in transaction processes due to the m-commerce’s aid in
financial services and wallet banking, and other features. Customers feel close to the application
and spend less time of operational speed than mobile browser’s usage. Moreover, services such
as mobile banking, in-app purchasing, virtual marketplace applications (Amazon application) are
the e-commerce areas provided by m-commerce.

3ASSESSMENT ON M-COMMERCEASSESSMENT ON M-COMMERCE
Example: Online shopping platforms such as Amazon, eBay, Alibaba group Holding Ltd, etc.
have seen significant increase of 52% in their sales (in a year cycle), after the deployment of m-
commerce roles in their business style. All the m-commerce features are enabled in the
respective applications.
Response to Question 2:
The current retail industry’s focus is to enhance the customer satisfaction and user
experience by the in-hand browsing of the retailer’s respective stores through mobile
applications and, also building customer loyalty. Nowadays, both customers and retailers opt for
a shareable and standard platform which confirms to deliver best business interaction, and the
mobile applications deliver the same. This triggers handful of opportunities to the customized
and personalized purchase experiences to the customers. This is a bright scope, as around 82% of
internet popularized users own a smartphone, while 83% of users have stated to require seamless
experience across all devices. Moreover, m-commerce provides retail enterprises with the
benefits of-
 Dynamic Shopping Experience (to the customers)
 Personalized Services
 Effective Marketing
 Addictive nature of the Retail apps
 Built-in Features of Smartphones.
Example: All popular shopping websites (Walmart, Amazon, eBay, etc.) have shared multiple
scopes of experiences to their users, via built-in feature, efficiency in marketing, addictive nature
(according to the customer’s statements and analyzed traffic).