Evaluation of Realme Telephone Company's Business Operation

Realme Telephone Company

Executive summary
The importance of evaluating business operation can be justified only when there is a
requirement of the change for a better future. The following report is based on the evaluation of
the operation performed by Realme Telephone Company. The objectives that have been
discussed in the report is well in accordance with the better understanding of the value it will
provide to the employees as well as to the customers. Customer segment and the channels
used for distributing the products have been well indicated in the file. Key success factors along
with the downside risk related to the newborn company are provided with ample information.
The way the organisation gets funding and the activities for better development of cost
structures has been discussed with enough depth in the report provided.

Table of content
Introduction 4
1. Value proposition 4
2. Customer segments 4
3. Channels 5
4. Customer relationships 5
5. Revenue streams 5
6. Key resources 6
7. Key Partners 6
8. Key activities 6
9. Cost structure 7
Critical success factors 7
Downside risks 7
Business model changes 8
Recommendations 8
Conclusion 8
References 9
Appendix 11

Introduction
The current report will try to establish a marketing overview of Realme Telephone. Attributes
such as value proposition, customer segments, distribution and networking channels, customer
relationships, revenue streams, key resources, partners, activities and lastly cost structure of
Realme will be discussed.
1. Value proposition
The young generation needs affordable yet powerful smart devices which can easily handle
their day to day needs. Realme has decided to develop phones having features similar to
premium smartphones but the pricing will be competitively done so that the customer’s first
preference will be buying the product from Realme. Since the targeted market group is mostly
young and likes to flaunt, Realme has also made significant deliberations while designing their
products.
2. Customer segments
Realme is focused on exploring technological advancement as well as a breakthrough that
happened in the last decade of electronics and communication history. In order to sell the
products Realme segmented The the business on the basis of the technology that may be
particularly useful for a certain customer segment namely the millennials. These individuals
have started earning money or are pursuing higher education. By segmenting their target
consumers Realme has displayed the use of selective targeting strategy in which Realme is
dedicated to developing products for the particular segment rather than trying to Cater to the
entire market. In terms of positioning Realme and is exploited Advancement in the context of the
processors, device specifications as well as Technology involved in the image capturing that it
will help the user to capture high-quality photos.
The targeted age group up of the customers are 15 to 40 years who help from the middle class
and lower-middle-class income groups. The particular segment has been the behaviour pattern
of these consumers highlight that they are easier to accept the changes and advancements in
personal devices and use the same to flaunt in front of their social groups. These consumers