Assessment Processes & Planning for Pearson BTEC HND Level 5 Business Management Unit 2

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Course / Award Pearson BTEC HND Level 5 in
Business Management
Unit 2 Marketing Processes & Planning –
A1
Student Name Nguyen Huu Bao Tran
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Assignment Brief
Student Name/ID
Number: Nguyen Huu Bao Tran / 20BM40211
Unit Number and Title: Unit 2 Marketing Processes & Planning (A/618/5033)
Academic Year: 2021
Unit Assessor: Dr. Tran Vinh
Assignment Title: A1: Marketing Concepts, Internal Relations and
Application of 7ps
Issue Date: 30th Nov 2021
Submission Date: 10th January 2022
Internal Verifier Name: Dr. Phan Hoang Hien
Date: 9th January 2022
Student declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any
sources used in the work. I understand that false declaration is a form of malpractice.
Student signature: Nguyễn Hữu Bảo Trân Date: 09th January, 2022
TABLE OF CONTENTS
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I/ INTRODUCTION............................................................................................................4
II/ INTRODUCTION TO THE CONCEPT OF MARKETING, INCLUDING CURRENT
AND FUTURE TRENDS....................................................................................................5
1. Definition of Marketing................................................................................................5
2. Concepts of Marketing................................................................................................5
3. Current and future 4Ps comparison table...................................................................6
III/ AN OVERVIEW OF THE DIFFERENT MARKETING PROCESSES..........................6
1. Definition of marketing process..................................................................................6
2. Marketing process......................................................................................................6
IV/ THE ROLE AND RESPONSIBILITIES OF A MARKETING MANAGER IN THE
CONTEXT OF THE ORGANIZATION..............................................................................8
1. The roles of marketing manager................................................................................8
2. The responsibilities of marketing manager.................................................................8
V/ MARKETING INFLUENCES AND INTERRELATES WITH OTHER FUNCTIONAL
DEPARTMENTS OF THE ORGANIZATION....................................................................9
1. Relationship between marketing and finance............................................................9
2. Relationship between marketing and HRM..............................................................10
3. Relationship between marketing and sales..............................................................10
4. Relationship between marketing and production and operation..............................11
5. Relationship between marketing and logistics.........................................................11
VI/ THE VALUE AND IMPORTANCE OF THE MARKETING ROLE IN THE CONTEXT
OF THE ORGANIZATION...............................................................................................11
VII/ COMPARE THE PRODUCTS OF COLGATE PALMOLIVE VIETNAM AND
UNILEVER VIETNAM BY USING DIFFERENT ELEMENTS OF THE 7PS
MARKETING MIX...........................................................................................................12
VIII/ CONCLUSION.........................................................................................................14
REFERENCE...................................................................................................................15
I/ INTRODUCTION
3

Marketing analysis is necessary for businesses to get insight into the market's current
competitive circumstances. Marketing analytics aids in the identification of gaps and
opportunities, allowing marketing executives to make more educated decisions. This
article is based on the analysis of roles, importance, and functions of the marketing
division and then gives the reasons why the marketing department is such an important
and indispensable part of the organization. Explain the value and importance of the
marketing role in the context of the organization. Compare the products of Colgate
Palmolive Vietnam and Unilever Vietnam by using different elements of the 7ps
marketing mix.
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