Singapore Airlines Human Resource Management
Added on 2020-03-16
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Running head: RECRUITMENT STRATEGY ANALYSIS FOR SINGAPORE AIRLINESRecruitment strategy analysis for Singapore airlinesName of the student:Name of the university:Author Note:
2RECRUITMENT STRATEGY ANALYSIS FOR SINGAPORE AIRLINESIntroduction: Airline industries are one of the fast rising companies and the growth of the airlinesindustries has brought forward a lot of beneficial surprises for the society in general. First andforemost the airlines industry contributes a significant chunk to the growing economy; thebusiness research analysts have deemed airlines industry to be the fastest growing industries inthe world. According to the recent statistics the aviation industry contributes roughly 3.5% of theannual gross domestic product of the world which can be calculated approximately to 2.7 trilliondollars; hence the importance o the airlines industry is paramount to the economy. However, likeany other corporate sector, an industry can perform well only when it has an efficient employeebase (Yang & Xinde, 2014). In order to have an employee base that is efficient, skilled, loyal and proactive, therecruitment pattern should be equally efficient and robust as well. And for that purpose anindustry needs a qualified and efficient HR manager, who will have the required charisma,foresight and persuasiveness that will not only allow him or her to choose the best personnel fordifferent designations, but will also allow him or her to manage the employees’ performance andbehaviour in the organization as well. Now a the whole concept of sustainability of anorganization depends on the performance quality and productivity of its employees dependsrelies on the capability of the HR manager to maintain optimal organizational culture andemployee selection and their management, the importance of a HR manager is supreme for anorganization to retain smooth sailing success (Wirtz & Heracleous, 2016). This assignment willexplore the necessary recruitment strategies for a HR manager taking the context of aviationindustry, the airlines chosen for illustration is Singapore airlines.
3RECRUITMENT STRATEGY ANALYSIS FOR SINGAPORE AIRLINESAbout Singapore Airlines: Singapore airlines are the basic flag carrier in the island country, and together with itssubsidiaries it performs the majority of the passenger and the cargo air transportation, terminalservices, engineering services and many more. This airline company operates in the entireeastern Asia and the employee strength of the company is about 30088 staffs according to therecent statistics shared by the organization. The annual revenue generation by the company is15975.5 million dollars which is quite commendable considering the current status of economy.The mission statement of the airlines is centred on the basic goal to provide air transportationservices with optimal quality and safety to the people all the while maximising the revenuerreturns to safeguard the best interests of all the stakeholders involved. Elaborating more on thenature of business process, the very first principle followed in the organization is the clarity andcommitment to the customers. They provide an integral and interactive communication systemwith their customers to ensure that best service support is provided to the customers.Furthermore, for better career growth of the employees, the airline company also regularlyengages in continuous training and career development programs in order to entertain the skillenhancement for the employees (Singaporeair.com., 2017). There are a number of innovativebusiness process management techniques employed to entertain more customer satisfaction likein-flight free resources, individual video screens, gaming devices and other in-flightentertainment devices. Lastly it has to be mentioned that the company also engages in a robustand periodic rewards and recognition program that helps in boosting staff loyalty as well. Hence,it cannot be ignored that the company engages in a vast variety of different activities andprograms in order to boost the brand reputation and these business process managementactivities can only be organized effectively by the means of a highly efficient middle
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