Reflective Report on Business Strategy Game

Reflective report about Business
Strategy Game

Table of Contents
INTRODUCTION...........................................................................................................................3
The Task..........................................................................................................................................3
Identification and evaluation of major strategic decisions made during the BSG simulation.....3
Evaluate the impact of a range of factors in the business environments and the decisions taken
in developing a competitive strategy...........................................................................................4
Impact of emerging technologies on the future competitiveness of the business........................7
Recommendations..........................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business strategy is concerned with planning and determination of course of action
through which a company works on achieving its goals and objectives. Business strategy is
determined and developed on the basis of identification of factors affecting achievement of
organisational goals and objectives. Strategy of business plays very important role in its overall
growth and success and also enable company to perform better than its competitors. This report
is based on business strategy of FeetElite footwear company and will reflect on business strategy
game of FeetElite. In this report major decisions made by business during BSG simulation will
be identified and evaluated. Report will discuss about factors in business environment that are
considered in decision taken for developing competitive strategy. Lastly report will involve
critical analysis of impact of emerging technologies on future competitiveness of the company.
On the basis of identified changes and impact recommendations will be made in report.
The Task
Identification and evaluation of major strategic decisions made during the BSG simulation.
There were many companies that were taken in BSG simulation games. Each of them
revolved around certain strategies and criteria. Simulation done using three major tactics that are
internet segment, wholesale segment and private label segment. In this simulation game different
companies were taken and then analysed. The criteria for each and every country were taken on
the basis of investors expectation score, and best industry score. Both of these score were given
equal weightage i.e., 50-50%. According to both of these score FeetElite has best investor
expectation score i.e., 116 and best in industry score of FeetElite was second best after Ecofeel
i.e. 84. This score clearly helped in understand that earning per share of the company was raised
up. There are various kinds of strategic decisions made by FeetElite during the BSG simulation
game. Explanation of some of the most important strategic decisions taken by FeetElite during
this simulation game have been explained below:
They had focused upon spending a major proportion of their revenue in brand
advertising. Whether in terms of internet segment or wholesale segment they had always focused
upon spending a good amount on brand advertising. One of the strategic decisions taken by
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FeetElite was that they choose Jose Montana as a celebrity for brand endorsement. It was one of
the best decisions taken by them because it helped them in increasing their sales. This celebrity
endorsement was only done as a part of marketing strategy. As this company invest major
portion of their revenue on marketing as a part of their company. They had focused upon
marketing of their products and services majorly in order to gain competitive advantages in terms
of return on equity. They had focused majorly upon their sales in North America whether in
terms of internet segment, whether in terms of wholesale segment, ort in terms of private label
segment. Due to this their operational profit margin in North America was much higher as
compared to operational profit margin of other geographical locations. Another important
decision taken by them was that they focused upon maintaining overall quality of their products
and services. they had divided their materials into two types of materials first is standard
materials for people who prefer stylish products in lower price and another in superior in which
high quality stylish products were developed. They had chosen two types of materials because
their Industry-wide utilization of production capability had no impact upon material prices. This
had directly helped them in increasing their overall sales and profitability of the organization and
this had further helped them in in increasing their overall market value. From the competitive
efforts by the company results it is clear that that market share had been increasing continuously
after year 14 after celebrity endorsement and increasing marketing budget. But before year 14 if
market share is compared then it was much less As compared to year 14 and above.
Evaluate the impact of a range of factors in the business environments and the decisions taken in
developing a competitive strategy.
Business environment is not only concerned with single factors. It may comprise of
various kind of factors and influence on the FeetElite enterprise in its better ways. Different kind
of factors influencing the overall performance of organisation which directly helping to find
accurate result or outcome. These factors provide the opportunity for FeetElite and challenge to
the enterprise. Thus, environmental is multi-dimensional and becoming complex in nature. At
some point, each factor should be analysed by individually.
Pestle Analysis-
Political Factor- this factor play a significant role in identifying different way in which
impact on the game digital long term profitability in a certain country or market. FeetElite
Company is basically operating in market and expose itself to different type of political
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