Impact of Emerging Technology on Business Strategy - Desklib

BUSINESS STRATEGY

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1 Analysing the major strategic decision that has been made during six-round BSG simulation
along with the justification..........................................................................................................3
2. Demonstrating external, internal and competitive environment:............................................5
3. Critical evaluation over the impact of emerging technology on the future of business..........8
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Business strategy refers to all the planning and strategies that has been taken by the businesses in
order to improve the performance of the business. The BSG simulation refers to that business
strategy game that involves gathering of different information in relation of the different aspects
of the business (Ali and Anwar, 2021). The BSG enables in knowing the main lessons of the
prior courses that is related to the business. This report will illustrate the performance of the
company H that is a footwear company. The BSG simulation has been performed for the
company from Year 2011 to year 2016. The major strategic decision that has been made during
six round BSG simulation will be described in this report. Along with this, the report will show
the internal and external factors of the company that helped in shaping the decision in the BSG.
Apart from this, the report will recommend the emerging technology that will leads to the
success of the business.
MAIN BODY
1 Analysing the major strategic decision that has been made during six-round BSG simulation
along with the justification
The major strategic decision that has been made by the company H in the BSG simulation are:
Decision related to the compensation- The company has taken the major decision in relation of
the compensation payment to the workers. The company initially increases the wages of the
workers. Afterwards the wages has not been increased. It clearly shows, the organization
believes in the policy increasing the morals of employees by using non-monetary values as well.
The employees are not just motivated by increasing their wages. The company puts a keen focus
over the complete development of the employees. The first round has showed that, the company
has invested over providing the best practices to the workers. Key lesson that has been learnt
from here is that, the motivation and development also plays the major role in increasing the
morale of the employees in the organization (Moktadir and et.al., 2020). As a result, the
productivity of the employees has been increased.
Brand value- The footwear production of the company has showed the increment in terms of
quality. The BSG six round simulation clearly states the value of the amount that has been spent
over the branded pairs has been increased in each year. It shows, that the company has made a

decision in relation of adding quality in their product and ensuring the brand value to their
customers. The company has consistently increased their cost over arranging the branded
material. Here, the company has adopted the strategy of adding effective quality to their brand.
This strategy states that, the company is highly concerned about the quality approach. And along
with this, the organization is providing the effective quality products to their customer as well.
Increasing the brand value ensures the effective outcome as the goodwill of the company
increases in the market (Limba and et.al., 2018).
Branded distribution- The fifth round has showed that the company has taken the major decision
in relation of increasing the branded distribution. As the company has increased the ratio of
branded raw materials. As a result, the outcomes becomes more branded. This states that, the
company managed the effective image in the market by increasing their brand values. This
decision of the company is inter-linked with the previous decision of the company. The previous
decision was to use the quality raw materials in order to increase the productivity of the output.
The major lesson that has been learnt from this decision is that. Increasing the brand plays the
major role in attracting the large number of the customers (Bai, Cordeiro and Sarkis, 2020).
Therefore, the company has focused on increasing the quality of raw material. As a result, the
branded sales has been increased.
Source of funding- The firm has approached the different source of funding and this was one of
the strategic decision taken in the year 2011 and 2015. This states that the company has the
effective financial stability and the company was on a high growth rate. This decision was taken
by the firm in order to increase the capital base of the company. As an effective capital base
results in the smooth flow of performing the operations in the company (Shaltoni, 2017). This
decision of the company has shown the effective growth in the performance of the company. In
the year 2016 the organization has made the large number of sales it was due the major decision
of funding has been taken in just previous year.
Internet marketing- The company has taken the decision in relation of increasing the online
sales. The BSG simulation fourth round has shown that this decision of the company has
increased the sales of the company at the online platform as well. The major reason behind this
decision was to increase the market share of the firm. As the company runs its operations in the
different countries. Therefore, it is important to put focus on increasing the market share in all
the countries. Currently, the consumers are highly active over the internet (Flikkema and et.al.,