Business Strategy Copy Assignment

Business Strategy
Game: FINAL

Table of Contents
TASK 1............................................................................................................................................1
Identification and critical evaluation of major strategic management decisions made during the
BSG simulation............................................................................................................................1
TASK 2............................................................................................................................................6
Application and evaluation of key supporting strategic and management models, concepts and
ideas that underpin strategic approach.........................................................................................6
REFERENCES..............................................................................................................................10

APPRECIATION NOTE
Firstly, I would like to express my sincere appreciation for giving opportunity to have full
fledged experience and motivates me to take part in online business strategy simulation game.
During the work, I was struggled with the technical problem and faced all of them with use of
the sincere efforts along with gaining many overwhelming articulate game. This game was plays
to run CSR business. During this project, I was very much able to give my best and built long
time principle to demonstrate and true results for this simulation game. Lastly, I would like to
thanks again everyone in full support and performance of the simulation project or work. I really
all efforts put down in completion of the simulation project.
VISION & MISSION STATEMENT
The vision of this firm is to build CSR platform for effective advertising and policies for
marketing along with marketing development for corporate world. The mission of the CSR Blaze
group is to manufactures effective 7 standard footwear and sells to its stakeholder such as long
term customer.
INTRODUCTION
BSG stands for business strategy game was started to develop strategies and perform live
game with aim to build business operation. The purpose of the BSG is to build raw strategy, test
it and apply it to the real scenario. This BSG will be cover on the company blaze manufactures 7
star sports footwear at the trust worthy cost. The benefits of the BSG to identify market for Blaze
to sell global athletics footwear shoes and being proven beneficial for the market.
TASK 1
Identification and critical evaluation of major strategic management decisions made during the
BSG simulation
Reflective year 11:
While playing the BSG simulation game various critical decisions were made by me in
order to complete it on time. According to the results of year 11 the income statement data shows
that different decisions regarding various activities such as marketing are taken which has
resulted in different expenses and costs. These are cost of pairs sold, warehouse and marketing
expenses, interest and income taxes. Profit for the years is calculated by deducting all these
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expenditures from revenues. According to the balance sheet data all the decisions which were
taken in year 11 have resulted in average cash of 40601, other current assets of 150982 and fixed
assets of 266819. Total liabilities at the end of year 11 were 175010 and ending equities were
242792.
Reflective year 12:
In year 12 decision regarding celebrity endorsement and industry trends was made by me
in which different offers were made to them. The contract holders who were signed by Blaze are
Judy Judgc, Samuelle Jackson, Steff Caraway, Nunchuck Norris, Roger Federation, Mic
Jagermeister and LaBron Game. The highest offer which was made to them could be analysed
with the help of following table:
Celebrities Highest offer
Judy Judgc 800
Samuelle Jackson 1052
Steff Caraway 1000
Nunchuck Norris 1050
Roger Federation 1500
Mic Jagermeister 800
LaBron Game 1200
According to the above table I have offered highest amount to LaBron Game which is
1200. 2nd and 3rd highest amounts which are offered to him are 1135 and 1000 respectively. The
charts in the simulation games reflect that in North America internet price is higher than
wholesale price and S/Q ratings as compare to other regions such as Europe Africa, Asia Pacific
and Latin America. In the same year some strategic decisions regarding Workforce and
production are also taken by me. In 12th year the number of produced models for different
regions are as follows:
North America Europe Africa Asia Pacific Latin America
Branded P-Label Branded P-Label Branded P-Label Branded P-Label
200 100 0 0 250 100 0 0
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