Relationship Management in British Airways: History, Quality Dimensions, Sales Funnel, Consumer Acquisition, CRM and Analysis
VerifiedAI Summary
This article provides an overview of the relationship management strategies of British Airways. It covers the history of the company, its quality dimensions, sales funnel, consumer acquisition, CRM, and analysis of consumer and employee reviews. The article also discusses the differences between low-cost and regular airline customers and how the company acquires the 'right consumers'.