Marketing Principles and Strategies of Tesco

Business & Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview of the company............................................................................................................3
Describe key marketing principles of TESCO............................................................................3
Appraise the rationale of marketing decisions of TESCO...........................................................5
Assess the concepts of segmentation, targeting and positioning specific to a product or service
TESCO.........................................................................................................................................7
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11
Books and Journal......................................................................................................................11

INTRODUCTION
Business management is that course which includes several kinds of business operations
and it also support the company to formulate amended strategies in order to get success and
opportunities. Business Administration is a amended measure because it provide list of demand
measures and also help the company to prepare growth prospect in order to get success. In the
business and management marketing is a effective processor which are used by the organization
in order to enhance and promote their products and services in the Marketplace (Baduza and
Khene, 2017) . This report is going to illustrate on Tesco organization which is situated in
United Kingdom. Along with this report is going to illustrate about the key marketing principles
which are adopted by the company in order to enhance their productivity. Along with this report
conductor rational of marketing decision which are adopted by the company and also explain
about the concept of segmentation targeting and positioning of a particular product or services
which are provided by the company.
MAIN BODY
Overview of the company
Tesco is a British international grocery and general Merchandise company which is
situated in Welwyn garden city, England. It is the third largest company which is measured by
gross revenue of the company. The company provides variety of the product and services so that
they can create more customer base towards the company. along with this, there are several
Strategies and marketing principles which are adopted by the organization and order to enhance
their productivity and efficiency in the Marketplace.
Describe key marketing principles of TESCO
Marketing with activity which refers to the practices of the company adopted by the
company in order to promote and upgrade the buying or selling of the product and services in an
appropriate manner. It is the primary components of the organization and Commerce. It is very
important process for the organization in order to enhance their productivity in the Marketplace.
There are several marketing principles of the organization in order to plan and monitoring the
marketing environment. Marketing principle is very essential aspect of developing and

maintaining the operational and cultural activities of the organization in order to promote their
products and services in the Marketplace. Marketing principles are those concepts which refer to
consideration of the practices which includes the transfer of the goods and services from seller to
consumer by using several procedures like advertising inventory transportation distribution and
several marketing principles which are adopted by the organization(Chan and Aung, 2018). This
marketing principal adopted by the organization for appropriate optimization of the market
opportunity so that they can accomplish their goals and objectives in an appropriate manner. The
marketing principles which are adopted by the Tesco explain about the several elements of the
marketing processor in order to enhance their productivity in the chosen area.
There are several roles and responsibility of the marketing which is associated to the
Future organizational context sales and Warehouse departments in order to maintain the needed
level of the stock and inventory at the organization in order to maintain their production
inventory the companies using marketing mix which is based on four piece that is product price
place and promotion. Marketing mix is the concept which describe at the set of the adjustable
practical equipments of marketing in order to produce strong mix of the product price place and
promotion.
Product: is a core element of the organization and it is kept about the competition of the product
and services which are provided by the organization with their value of the customer. Product is
the element which could be tangible or intangible for stock marketing is the department which
provide to the estimate of the manufacturing sales ratio and also given total estimation of the
sales volume. Tesco Company provide youth variety of the product and services which include
food clothing electronics financial services and many more. It also provides delivery services and
free music downloads in order to attract more consumer towards the company.
Price: This is the most important factors of any kind of organization because it shows the
monetary value of the goods and services which are provided by the company for stuff it also
describe the amount which is paid by the consumer in order to purchase the product or services
which are provided by the company. Tesco is the company which always adopted low prices
strategy as compared to their competitors in the market place (Fayezi, Zutshi and O'Loughlin,
2017). Tesco is the company which tries to keep their prices cheap without reducing the quality