Importance of Sales and Marketing for Tesco: A Marketing Plan

Sales and Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview of the company............................................................................................................3
Marketing Plan.............................................................................................................................3
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................8
Book and journal..........................................................................................................................8

INTRODUCTION
Marketing is the concept which builds awareness among the organization and enhance
image towards the potential consumer. By converting those prospective consumers into real
customers, sales convert that viewing into profit. They both are much important for the
organization in order to achieve marketing opportunities and executing new sales plans so that
the organization can achieve their operations goals in an appropriate manner and perform
managerial duties in an effective manner (Kim and Park, 2017). This report is going to consider
Tesco organization which is situated Welwyn Garden City in United Kingdom and multinational
retail company in the United Kingdom. In addition to this, this report also going to formulate a
marketing plan for the Tesco organization so that the organization can improve their marketing
strategy.
MAIN BODY
Overview of the company
Tesco is the British multinational grocery and general merchandising retail organization.
The organization is founded in 1919 by jack Cohen. The organization is situated in Garden City
London and listed on the London Stock Exchange. The organization provides variety of the
products and services towards the customer in order to achieve their goals and objectives and
improve their efficiency and productivity in the Marketplace.
Marketing Plan
Marketing plan is the concept or is operational document which highlights the advertising
strategy that is adopted by the organization so that they can implement to operate and formulate
leads and achieve their goals and objectives. There are several kinds of components which are
included in marketing plant that is marketing investigation to support decision of pricing and
new market entries (Rojuee and Rojuee, 2017). Marketing plan also support the organization to
improve their marketing strategy so that they can promote their products and services in an
appropriate manner and enhance their efficiency and effectiveness in the Marketplace. There are
few steps of marketing plan which are adopting by the organization in order to formulate the
strategies in order to achieve their goals and objective.
Set marketing Goals: